Author Archives for ‘Jim Bierfeldt’

Jim Bierfeldt

About Jim Bierfeldt

Jim Bierfeldt is the founder and chief strategist at Logistics Marketing Advisors, a marketing firm that helps logistics businesses define and communicate their value, and then translate that value into revenue.

Recent Posts

Lead Generation for Logistics: The Fad Diet Approach

With the New Year approaching, many of us (including me) will resolve to lose weight.  Some will take the slow, steady route, while others will look for fad diets to get them there faster and easier. I find the quick-fix approach to weight loss very similar to the approach to lead generation for logistics businesses.

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Selling Logistics: The Challenger Strategy

Let’s say, instead of marketing and selling logistics, you sold office furniture. Your current challenge: set up sales visits with local office managers.

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Logistics Copywriting: Keep it Simple

Einstein once said “If you can’t explain it to a six-year-old, you don’t understand it yourself.”

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The “IngerSource:” A borrrrrring, but effective creative brief template

For many years, I worked at an advertising & public relations agency. I was a “suit,” not a “creative.” In other words, I managed the clients and provided input to the art directors and copywriters, who translated this input into ad concepts, slogans and commercials. The magic.

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Words Matter When Selling Logistics

When selling logistics services, do you ever wonder if the words you use in your sales and marketing materials really matter?

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Who Owns Logistics Sales and Company Growth? Everyone.

Let me tell you about two meetings with two separate logistics companies.

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Marketing Logistics: Would You Rather Be Liked By Many, or Loved By a Few?

This week’s blog poses a philosophical question: Would you rather be liked by many, or loved by a few?

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Logistics Writers: why you want your first draft to suck

As marketers and logistics writers, we like to think we can churn out some pretty, polished prose. Even stuff with alliteration.

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Are Logistics Conferences Worth the Marketing Investment?

One of the questions I get most often about marketing for logistics businesses is about logistics conferences and trade shows. Are they worth the cost to participate?

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Think Time

When it comes to the home, yard and garden, my wife and I are the perfect combination of creativity and brawn.

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