--- title: Turning Strategy into a Marketing Plan for Logistics Marketing description: Turning Strategy into a Marketing Plan for Logistics Marketing --- - [ABOUT US](https://www.logisticsmarketing.com/marketing-communication-strategy) - [ARTICLES](https://www.logisticsmarketing.com/download-logistics-marketing-papers) - [BLOG](https://www.logisticsmarketing.com/blog) - [CONTACT US](https://www.logisticsmarketing.com/contact-us-to-make-3pl-marketing-process-better) - [860-866-6523](callto:8608666523) [![Logistics Marketing Advisors](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/lma-logo-472x80.png)](https://www.logisticsmarketing.com/?hsLang=en) - [HOME](https://www.logisticsmarketing.com) - [Strategy + Brand](https://www.logisticsmarketing.com/marketing-communications-strategy-3pl-brands) - [Market Research](https://www.logisticsmarketing.com/target-marketing-research) - [Positioning and Messaging](https://www.logisticsmarketing.com/market-positioning) - [Marketing Planning](https://www.logisticsmarketing.com/marketing-plan-logistics-marketing) - [Branding](https://www.logisticsmarketing.com/branding-for-logistics) - [Advertising and Collateral](https://www.logisticsmarketing.com/marketing-communications-strategy-3pl-brands/advertising-collateral-sell-sheets) - [Inbound Marketing](https://www.logisticsmarketing.com/go-to-market-strategy-logistics) - [Content Creation](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/content-marketing-mix-for-supply-chain) - [Lead Nurturing](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/better-prospecting-with-lead-nurturing) - [Content Marketing Packages](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/strategic-marketing-plan-packages) - [Digital Marketing](https://www.logisticsmarketing.com/increase-sales-with-digital-marketing) - [Website Development](https://www.logisticsmarketing.com/website-development-logistics-marketing-objectives) - [Online Marketing](https://www.logisticsmarketing.com/online-marketing-strategy) - [Website Audit](https://www.logisticsmarketing.com/logistics-website-review) - [Public Relations](https://www.logisticsmarketing.com/pr-plan-and-public-relations-services) - [Publicity](https://www.logisticsmarketing.com/pr-plan-and-public-relations-services/publicity) - [Thought Leadership](https://www.logisticsmarketing.com/thought-leadership-logistics-marketing) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # MARKETING PLANNING Long-range planning and roadmaps + executive meetings + campaign design + execution ### **We can turn your strategy into a marketing plan.** This plan will become an important part of your blueprint for business growth. We’ll work with you to: - Establish clear objectives – and we’ll link these marketing objectives directly to the sales plan - Map out strategies and marketing tactics – advertising, PR, content, direct marketing, special events - Create an execution plan, with dates and responsibilities - Ensure measurement of results in order to determine the ROI on marketing investments Most often, Logistics Marketing Advisors’ staff works as a seamless part of our clients’ teams to implement marketing plans.  Regular meetings are held to gauge progress against the plan and to ensure accountability for commitments. [![Marketing Plan Data](https://www.logisticsmarketing.com/hubfs/Marketing%20Plan%20Data.jpg)](https://www.logisticsmarketing.com/hubfs/Marketing%20Plan%20Data.jpg?hsLang=en) ##### **Meeting Facilitation** A marketing plan can benefit from input from top executives.  We are skilled at planning and orchestrating half-day and full-day planning workshops that bring key executives together to brainstorm and drive consensus on key business issues.  We’ll work with you to plan the workshop, we’ll facilitate it and summarize all input and decisions in a detailed follow-up document.  Workshops are a great way to jump-start the planning process in order to pull together plans quickly. ##### **Selection of Marketing Tactics** We’ll work with you to evaluate options for marketing tactics to determine which will deliver the best ROI.  Plans might consider a range of marketing activities, including: - [Public relations](https://www.logisticsmarketing.com/pr-plan-and-public-relations-services/?hsLang=en) - [Social media outreach](https://www.logisticsmarketing.com/online-marketing-strategy/?hsLang=en) - [Consultant outreach](https://www.logisticsmarketing.com/pr-plan-and-public-relations-services/?hsLang=en) - [Thought leadership](https://www.logisticsmarketing.com/thought-leadership-logistics-marketing/?hsLang=en) - [Content marketing](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/content-marketing-mix-for-supply-chain/?hsLang=en) - [Print advertising](https://www.logisticsmarketing.com/marketing-communications-strategy-3pl-brands/advertising-collateral-sell-sheets/?hsLang=en) - [Digital advertising](https://www.logisticsmarketing.com/online-marketing-strategy/?hsLang=en) - [Special events](https://www.logisticsmarketing.com/pr-plan-and-public-relations-services/publicity/?hsLang=en) - [Sponsorships](https://www.logisticsmarketing.com/pr-plan-and-public-relations-services/publicity/?hsLang=en) ### Need Marketing Planning Services for Your Logistics Business? [![Contact Us](https://no-cache.hubspot.com/cta/default/2017131/cb1ee56d-00f0-4058-9bbd-eb3b345aa00b.png)](https://cta-redirect.hubspot.com/cta/redirect/2017131/cb1ee56d-00f0-4058-9bbd-eb3b345aa00b) [![New call-to-action](https://no-cache.hubspot.com/cta/default/2017131/1c132fa7-c616-4847-b1d7-332c8df31958.png)](https://cta-redirect.hubspot.com/cta/redirect/2017131/1c132fa7-c616-4847-b1d7-332c8df31958) ### Recent Posts [![Logistics Marketing has Become a Game of Hide-and-Seek – in Reverse](https://www.logisticsmarketing.com/hubfs/logistics-hide-and-seek-crop.jpg) Logistics Marketing has Become a Game of Hide-and-Seek – in Reverse September 29, 2021](https://www.logisticsmarketing.com/blog/logistics-marketing-hide-and-seek-in-reverse?hsLang=en) [![Empathy is Key With Marketing Logistics Services](https://www.logisticsmarketing.com/hubfs/marketing-empathy-rev.jpg) Empathy is Key With Marketing Logistics Services December 8, 2020](https://www.logisticsmarketing.com/blog/empathy-key-marketing-logistics-service?hsLang=en) [![Which Content Gating Strategy is Right for Your Logistics Business?](https://www.logisticsmarketing.com/hubfs/content-gating-strategy-382421741-crop.jpg) Which Content Gating Strategy is Right for Your Logistics Business? December 1, 2020](https://www.logisticsmarketing.com/blog/which-content-gating-strategy-is-right-for-you?hsLang=en) [![How to Market Logistics Services: New Research Provides Direct Advice from Buyers](https://www.logisticsmarketing.com/hubfs/2020-survey-cover.jpg) How to Market Logistics Services: New Research Provides Direct Advice from Buyers May 15, 2020](https://www.logisticsmarketing.com/blog/how-to-market-logistics-services?hsLang=en) ### Blog Categories - [3PL lead generation (2)](https://www.logisticsmarketing.com/blog/topic/3pl-lead-generation?hsLang=en) - [Brand Positioning (9)](https://www.logisticsmarketing.com/blog/topic/brand-positioning?hsLang=en) - [gdpr (1)](https://www.logisticsmarketing.com/blog/topic/gdpr?hsLang=en) - [gdpr legislation (1)](https://www.logisticsmarketing.com/blog/topic/gdpr-legislation?hsLang=en) - [Inbound Marketing (13)](https://www.logisticsmarketing.com/blog/topic/inbound-marketing?hsLang=en) - [Logistics Lead Generation (7)](https://www.logisticsmarketing.com/blog/topic/logistics-lead-generation?hsLang=en) - [Logistics Marketing (16)](https://www.logisticsmarketing.com/blog/topic/logistics-marketing?hsLang=en) - [Logistics PR (1)](https://www.logisticsmarketing.com/blog/topic/logistics-pr?hsLang=en) - [Logistics Sales (11)](https://www.logisticsmarketing.com/blog/topic/logistics-sales?hsLang=en) - [Logistics Websites (4)](https://www.logisticsmarketing.com/blog/topic/logistics-websites?hsLang=en) ### HubSpot Certficiations [![HubSpot Agency Partner](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/18F3CA0D64FE4A7F9586D17C714421C1.png)](https://academy.hubspot.com/certification-overview) [![HubSpot Marketing Software](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/907BC69D1C894380870FC7A6719E749F.png)](https://academy.hubspot.com/certification-overview) [![Inbound](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/a7457e2b4b084295a484b86ff0f96d73%20(1).png)](https://academy.hubspot.com/certification-overview) Copyright © Logistics Marketing Advisors. 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