“Who are we and how are we different?”
In the crowded logistics sector, where many service providers look and sound the same, it’s hard to get noticed (and drive leads) without a clear, differentiating value proposition. But many companies mistakenly adopt a “we do anything for anybody” approach, assuming that an appeal to a broad range of prospects will increase success. Often, it simply increases the chance your message will get lost.
Read our article:
Play Your Position: Marketing Lessons 3PLs Can Learn From Youth Soccer.
Whether you’re a 3PL, a carrier, a supply chain software company or an equipment company, we’ll work with you to define your niche in the logistics market and create a platform for company growth.
Play Your Position: Marketing Lessons 3PLs Can Learn from Youth Soccer
Logistics companies often make the same mistake as the six-year-old soccer player. They want to be part of every play. But in an increasingly competitive market, a “we’ll do anything for anybody” message won’t cut it.