Your prospects don’t care about you.
They care about solving their own supply chain challenges.
Are you getting your customer’s attention?
The best way to get their attention is not to bore them with a list of your company’s features and benefits (a list they’ve already seen from your competitors), but to show them how to address their most vexing problems.
Inbound marketing does just that by creating interesting and relevant content and then sharing these ideas with companies hungry for new and better logistics solutions. The result: you position your company as a thought leader, earn the respect of your prospects and generate more leads for your sales team.
Lead Generation Through Education
High-value services are bought, not sold.
Before talking to service providers, smart logistics executives do their own research – on how to address supply chain challenges and which providers are best able to help. You want to be found when they are looking, and content can help. By investing time to share a point of view or suggest a solution, you create a powerful lead generation tool. Your content serves as a magnet to attract visitors searching for better ways.
So stop trying to buy attention solely with advertising-focused lead generation programs. Instead, create great content that earns the prospect’s attention and gives them a reason to contact you.
Key Components of Our Inbound Marketing Service include:
Include Content Creation in Your Go To Market Strategy
If your go to market strategy does not include content creation, it could be that the people in the best position to create that content just don’t have the time. That’s where we come in. We efficiently gather information from your best minds and then get to writing – eBooks, white papers, how-to guides, blog posts.