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Thank you for your interest in our Logistics Marketing whitepapers. For your convenience, we included all our PDF downloads here. Enjoy – and please let us know if you have any questions!
Results of 2022 Survey of Logistics Buyers
This is our 5th and most current biennial research study with buyers of logistics products and services where they provide input on how to best get and keep their attention. If you want to learn how to market better to this group, read the report and hear it straight from the source.
Results of 2020 Survey of Logistics Buyers
Results of 2018 Survey of Logistics Buyers
Results of 2016 Survey of Logistics Buyers
Results of 2014 Survey of Logistics Buyers
Play Your Position: Marketing Lessons 3PLs Can Learn from Youth Soccer
Logistics companies often make the same mistake as the six-year-old soccer player. They want to be part of every play. But in an increasingly competitive market, a “we’ll do anything for anybody” message won’t cut it.
Lead Generation for Logistics Services: Who’s Job Is It, Anyway?
During a phone discussion on marketing with the senior executive of a large, warehouse-based logistics firm, I shared my perspective that many such companies make salespeople work too hard to unearth sales opportunities. After a brief silence, the executive said, tersely, “That’s what I pay them for.”
The Five Deadly Sins of 3PL Marketing
3PL Marketing is Challenging. Learn the 5 Mistakes You Need to Avoid.
Finding a Logistics Provider Is Nothing Like Finding a Plumber (Or Is It?)