Click below to download eBooks.
Thank you for your interest in our Logistics Marketing whitepapers. For your convenience, we included all our PDF downloads here. Enjoy – and please let us know if you have any questions!
Results of 2020 Survey of Logistics Buyers
Check out the results of the latest edition of LMA's biennial survey of logistics buyers. The report offers insights into the priorities, communication preferences and habits of these buyers, along with advice for building relationships with them.
Results of 2018 Survey of Logistics Buyers
Want to learn what buyers of logistics services think about forming relationships with logistics providers? See their responses first-hand — along with our key takeaways — in LMA’s 2018 eBook summarizing results of our biennial logistics buyers survey.
Results of 2016 Survey of Logistics Buyers
Our 2016 eBook summarizes the results of our survey of buyers of logistics services, including verbatim comments that take you inside the minds of your prospects and how they feel about the many marketing and sales pitches they field daily.
Results of 2014 Survey of Logistics Buyers
This eBook summarizes the results of an online survey of 200 buyers of logistics services on how providers can improve their marketing and communication approaches.
Play Your Position: Marketing Lessons 3PLs Can Learn from Youth Soccer
Logistics companies often make the same mistake as the six-year-old soccer player. They want to be part of every play. But in an increasingly competitive market, a “we’ll do anything for anybody” message won’t cut it.
Lead Generation for Logistics Services: Who’s Job Is It, Anyway?
During a phone discussion on marketing with the senior executive of a large, warehouse-based logistics firm, I shared my perspective that many such companies make salespeople work too hard to unearth sales opportunities. After a brief silence, the executive said, tersely, “That’s what I pay them for.”
The Five Deadly Sins of 3PL Marketing
3PL Marketing is Challenging. Learn the 5 Mistakes You Need to Avoid.
Finding a Logistics Provider Is Nothing Like Finding a Plumber (Or Is It?)