Author Archives for ‘Jim Bierfeldt’

Jim Bierfeldt

About Jim Bierfeldt

Jim Bierfeldt is the founder and chief strategist at Logistics Marketing Advisors, a marketing firm that helps logistics businesses define and communicate their value, and then translate that value into revenue.

Recent Posts

How to Sell Logistics Services: Advice from Your Prospects

If you want to know how to sell logistics services, the best people to ask are your potential customers.

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Content Sharing: Time to Reinvent the Wheel

If part of your logistics marketing strategy involves content creation and content sharing, I’m willing to bet you work too hard and worry too much.

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To win in logistics marketing, lose the fear

I like nature in the raw.  Seeing and experiencing unexplored places.

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Marketing Supply Chain Services: How Do You Spend Your Time?

When marketing supply chain services or products, how do you spend your time -- telling your story or getting others to tell it for you?

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Is This Man Your Next Logistics Sales Rep?

Have you seen the 2007 film, Michael Clayton?

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Is Logistics Art?

I read a quote the other day from marketing pundit Seth Godin:  “Don’t find customers for products, build products for customers.”

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Marketing Logistics Services the Pinball Machine Way

In my younger days, I spent many a night in a particular Irish tavern in the Bronx, NY.

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Is Your Logistics Website Mobile-Ready?

I'm posting a little early this week to call attention to today -- April 21 -- as the day Google's newest algorithm change goes into effect.

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A definition of marketing for logistics

Marketing is becoming a more relevant role within logistics businesses, but the function is rarely a driving force for the company.

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Should the logistics sales funnel be inverted?

The symbol of the funnel has been used for years to represent the custom acquisition process.  Lots of stuff comes in the top, and a small percentage falls to the bottom as new customers.

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