Category Archive for ‘value propositions’

Marketing Logistics Services: How to Get, and Keep, Buyers’ Attention

Every couple of years, Logistics Marketing Advisors does a survey of professionals who make or influence purchasing decisions on logistics products or services. This year, we surveyed 100 buyers online and then followed up with direct interviews with 10 of these respondents to dig a little deeper.

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Small World Marketing and the Logistics Industry

The world is small, and getting smaller. When clients are looking for specialty services, their search can go world-wide. What are you doing to attract them, stand out, and avoid the crowded middle?

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The “IngerSource:” A borrrrrring, but effective creative brief template

For many years, I worked at an advertising & public relations agency. I was a “suit,” not a “creative.” In other words, I managed the clients and provided input to the art directors and copywriters, who translated this input into ad concepts, slogans and commercials. The magic. (For the Mad Men fans out there, I

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To win in logistics marketing, lose the fear

I like nature in the raw. Seeing and experiencing unexplored places. With family obligations and work, I don’t get to scratch that itch often, but I’ve done remote glacier hiking in Alaska, spent time in the Amazon rainforest, walked through the South Bronx after midnight (OK, not fair. I grew up there.). Once, in the

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Marketing for Logistics: What’s Your Value Proposition?

How clear and crisp is your company’s value proposition? In my last blog post, I talked about writing for websites and the importance of having a clear, simple expression of your company’s value. It’s important not only when marketing for logistics, but for any product or service. Here are a few websites outside the logistics

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