LOGISTICS MARKETING BLOG

Which Content Gating Strategy is Right for Your Logistics Business?

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How to Market Logistics Services: New Research Provides Direct Advice from Buyers

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Marketing During COVID-19: Time to Recalibrate?

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Why an Active Marketing Program is a Logistics Company’s Best Salesperson

I was talking recently to my colleague Joe Lynch, who produces the Logistics of Logistics podcast. We got on the subject of marketing being a logistics company’s best sales person and Joe suggested “Let’s do a podcast on that.” So we did. Check out this recent episode of the Logistics of Logistics podcast.

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Marketing Logistics Services: How to Get, and Keep, Buyers’ Attention

Every couple of years, Logistics Marketing Advisors does a survey of professionals who make or influence purchasing decisions on logistics products or services. This year, we surveyed 100 buyers online and then followed up with direct interviews with 10 of these respondents to dig a little deeper.

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Use the New GDPR Legislation to Rethink the Way You Market

“GDPR.” You’ve likely seen those four letters pop up in your news feed and inbox quite a bit recently. Those letters are short for General Data Protection Regulation – a law created by the European Union (EU) to give its citizens the ability to protect their personal data and online privacy. It went into effect

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Who Cares? Very Few.

You think your logistics business has a compelling value proposition and you try to get prospects to pay attention, but it’s hard. Very few care. You could try and get more people to care. Think UPS. For years, they told the world “we love logistics,” which artfully begged the question, “Shouldn’t you, too?” But if

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Should Your Logistics Value Proposition Be Accurate or Memorable?

One popular and important marketing exercise is defining a logistics value proposition – your company’s “promise” to the market. You want it to be BOTH accurate and memorable, certainly. But too many companies focus on the accurate part. They look in the mirror and describe what they see. The result is a stultifying barrage of

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Content Marketing for Logistics: Does it Work?

See this image? It’s a choice that our prospects face every day as they look for solutions to problems. Which direction would you take? Which direction would your prospects take? Lots of companies want to engage in a sales discussion. But fewer simply offer to help with useful information aimed at solving a common problem.

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Logistics PR Opportunities: Avoid “Pay for Play” Ploys

The email may start out something like this: “XYZ Logistics has been identified as an innovative logistics provider that we would like to feature in an upcoming issue of INDUSTRY WORLD (I made up this name) – a magazine aimed at CEOs and senior operations executives…” The email is typically sent to the CEO of

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