Category Archive for ‘website writing’

Logistics Copywriting: Keep it Simple

Einstein once said “If you can’t explain it to a six-year-old, you don’t understand it yourself.”

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Marketing for Logistics: What’s Your Value Proposition?

How clear and crisp is your company’s value proposition? In my last blog post, I talked about writing for websites and the importance of having a clear, simple expression of your company’s value.

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What does going to the barber have to do with logistics website writing?

I recently came across an old article by marketer Mike Moran that contained a story about a long-haired hippie in the 1960s struggling to get a ride to his destination. The hitchhiker kept sticking out his thumb, but no one stopped. Finally, he scrawled on a piece of cardboard, "Going to the Barber" and he was picked up within minutes.

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