Einstein once said “If you can’t explain it to a six-year-old, you don’t understand it yourself.”
How clear and crisp is your company’s value proposition? In my last blog post, I talked about writing for websites and the importance of having a clear, simple expression of your company’s value.
I recently came across an old article by marketer Mike Moran that contained a story about a long-haired hippie in the 1960s struggling to get a ride to his destination. The hitchhiker kept sticking out his thumb, but no one stopped. Finally, he scrawled on a piece of cardboard, "Going to the Barber" and he was picked up within minutes.