Einstein once said “If you can’t explain it to a six-year-old, you don’t understand it yourself.” Simple is hard. But when it comes to logistics copywriting and marketing, simple is a must. Here’s why. Buyers of logistics products and services are busy people. They have short attention spans and, if we manage to grab their
How clear and crisp is your company’s value proposition? In my last blog post, I talked about writing for websites and the importance of having a clear, simple expression of your company’s value. It’s important not only when marketing for logistics, but for any product or service. Here are a few websites outside the logistics
Logistics prospects don’t care about you, even if they are on your website! They care about their own fears, problems and goals. A clear strategy begets good copy.