Securing high-profile publicity can be hard, but it’s worth it.
The trade and business media offer one of the most credible and effective means to get your message across. But, unlike paid advertising, you can’t just make a call and place your story. It takes smarts and experience to:
- Identify your most compelling stories
- Map those stories with what target media want to talk about
- Package your story to deliver maximum value to the reader or viewer in order to pique the interest of an editor or producer