Author Archives for ‘Jim Bierfeldt’

Jim Bierfeldt

About Jim Bierfeldt

Jim Bierfeldt is the founder and chief strategist at Logistics Marketing Advisors, a marketing firm that helps logistics businesses define and communicate their value, and then translate that value into revenue.

Recent Posts

Choosing a Brand Name: What Not to Do

When choosing a brand name for your logistics service, it may be more useful to understand what NOT to do. A recent trip a New York City gave me some good examples.

I was in Brooklyn for a meeting and needed to travel across the East River to Lower Manhattan. My Brooklyn-based colleague cautioned against

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Marketing Shortcuts and Other Oxymorons

Don’t rely on marketing shortcuts to grow your business. Instead, build a logistics marketing system for the long term.

If you are the P&L owner of a logistics business, the absolute wrong question to be asking about marketing is How do we get leads fast?”

Instead, ask yourself: “How do we become known for those things we do best among the prospects most likely to buy our service?”

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Marketing Measurement for Logistics: What to Show the Boss

Marketing is viewed by executives at logistics business as an expense, not an investment. To change this perception, marketing measurement must focus on sales results, not activities.

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Brother Andrew, a Ruler, and a Wad of Cash

It’s back to school time and all of us have memories of what that feels like.

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Empathetic Marketing: An Interview with Brian Carroll

Brian Carroll Lead Generation for the Complex SaleRecently I had a chance to do a Q&A with my colleague, Brian Carroll, consultant and author of Lead Generation for the Complex Sale. I have followed Brian’s B2B Lead Blog for years and was interested in his latest focus area, empathetic marketing.

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Small World Marketing and the Logistics Industry

small_worldThe world is small, and getting smaller.

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Is Competitive Analysis Worth the Time and Effort?

Is Competitive Analysis Worth the Effort?Have you ever been involved in a logistics industry competitive analysis project? This is often a CEO-driven, or even a board-driven, effort to “see how we stack up” and provide data to make strategic decisions.

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How Can Logistics Businesses Measure Marketing Effectiveness?

Measure Marketing Effectiveness GraphsTo measure marketing effectiveness, there are gobs of metrics you can, and should, use – leads, website traffic and conversions, social connections and engagement… the list goes on.

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Marketing ROI: Where Should You Spend Your Time?

MarketoMarketing ROI - Lead to Opportunity Conversion Rate by Channel published some interesting data recently about marketing ROI and the lead acquisition tactics that are most likely to result in a sales opportunity.

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Hubspot ROI: A Tale of Two Holes

I just returned from the excellent Transportation Sales and Marketing Conference in Ft. Lauderdale. One of the major themes on the minds of attendees was using technology to manage the marketing and sales process.

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