--- title: LOGISTICS MARKETING BLOG | Jim Bierfeldt (2) description: Jim Bierfeldt is the founder and chief strategist at Logistics Marketing Advisors, a marketing firm that helps logistics businesses define and communicate their value, and then translate that value into revenue. (2) --- - [ABOUT US](https://www.logisticsmarketing.com/marketing-communication-strategy) - [ARTICLES](https://www.logisticsmarketing.com/download-logistics-marketing-papers) - [BLOG](https://www.logisticsmarketing.com/blog) - [CONTACT US](https://www.logisticsmarketing.com/contact-us-to-make-3pl-marketing-process-better) - [860-866-6523](callto:8608666523) [![Logistics Marketing Advisors](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/lma-logo-472x80.png)](https://www.logisticsmarketing.com/) - [HOME](https://www.logisticsmarketing.com) - [Strategy + Brand](https://www.logisticsmarketing.com/marketing-communications-strategy-3pl-brands) - [Market Research](https://www.logisticsmarketing.com/target-marketing-research) - [Positioning and Messaging](https://www.logisticsmarketing.com/market-positioning) - [Marketing Planning](https://www.logisticsmarketing.com/marketing-plan-logistics-marketing) - [Branding](https://www.logisticsmarketing.com/branding-for-logistics) - [Advertising and Collateral](https://www.logisticsmarketing.com/marketing-communications-strategy-3pl-brands/advertising-collateral-sell-sheets) - [Inbound Marketing](https://www.logisticsmarketing.com/go-to-market-strategy-logistics) - [Content Creation](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/content-marketing-mix-for-supply-chain) - [Lead Nurturing](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/better-prospecting-with-lead-nurturing) - [Content Marketing Packages](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/strategic-marketing-plan-packages) - [Digital Marketing](https://www.logisticsmarketing.com/increase-sales-with-digital-marketing) - [Website Development](https://www.logisticsmarketing.com/website-development-logistics-marketing-objectives) - [Online Marketing](https://www.logisticsmarketing.com/online-marketing-strategy) - [Website Audit](https://www.logisticsmarketing.com/logistics-website-review) - [Public Relations](https://www.logisticsmarketing.com/pr-plan-and-public-relations-services) - [Publicity](https://www.logisticsmarketing.com/pr-plan-and-public-relations-services/publicity) - [Thought Leadership](https://www.logisticsmarketing.com/thought-leadership-logistics-marketing) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # Author Archives for ‘Jim Bierfeldt’ ![Jim Bierfeldt](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/Jim_Bierfeldt-150x150.jpg) #### About Jim Bierfeldt Jim Bierfeldt is the founder and chief strategist at Logistics Marketing Advisors, a marketing firm that helps logistics businesses define and communicate their value, and then translate that value into revenue. ### Recent Posts December 2, 2016 ## [Choosing a Brand Name: What Not to Do](https://www.logisticsmarketing.com/blog/choosing-a-brand-name) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/choosing-a-brand-name#comments-listing) / Posted in [Brand Positioning](https://www.logisticsmarketing.com/blog/topic/brand-positioning) When choosing a brand name for your logistics service, it may be more useful to understand what NOT to do. A recent trip a New York City gave me some good examples. I was in Brooklyn for a meeting and needed to travel across the East River to Lower Manhattan. My Brooklyn-based colleague cautioned against [Read the Full Article](https://www.logisticsmarketing.com/blog/choosing-a-brand-name) October 28, 2016 ## [Marketing Shortcuts and Other Oxymorons](https://www.logisticsmarketing.com/blog/marketing-shortcuts-oxymorons) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/marketing-shortcuts-oxymorons#comments-listing) / Posted in [Logistics Lead Generation](https://www.logisticsmarketing.com/blog/topic/logistics-lead-generation), [Inbound Marketing](https://www.logisticsmarketing.com/blog/topic/inbound-marketing), [Marketing Logistics](https://www.logisticsmarketing.com/blog/topic/marketing-logistics) **Don’t rely on marketing shortcuts to grow your business. Instead, build a logistics marketing system for the long term.** If you are the P&L owner of a logistics business, the absolute wrong question to be asking about marketing is *“**How do we get leads fast?”*** Instead, ask yourself: ***“How do we become known for those things we do best among the prospects most likely to buy our service?”*** [Read the Full Article](https://www.logisticsmarketing.com/blog/marketing-shortcuts-oxymorons) September 16, 2016 ## [Marketing Measurement for Logistics: What to Show the Boss](https://www.logisticsmarketing.com/blog/marketing-measurement-for-logistics) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/marketing-measurement-for-logistics#comments-listing) / Posted in [Logistics Sales](https://www.logisticsmarketing.com/blog/topic/logistics-sales), [Marketing Metrics](https://www.logisticsmarketing.com/blog/topic/marketing-metrics), [Logistics Marketing](https://www.logisticsmarketing.com/blog/topic/logistics-marketing) Marketing is viewed by executives at logistics business as an expense, not an investment. To change this perception, marketing measurement must focus on sales results, not activities. [Read the Full Article](https://www.logisticsmarketing.com/blog/marketing-measurement-for-logistics) September 2, 2016 ## [Brother Andrew, a Ruler, and a Wad of Cash](https://www.logisticsmarketing.com/blog/brother-andrew-a-ruler-and-a-wad-of-cash) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/brother-andrew-a-ruler-and-a-wad-of-cash#comments-listing) / Posted in [Marketing Metrics](https://www.logisticsmarketing.com/blog/topic/marketing-metrics), [Tools & Tips](https://www.logisticsmarketing.com/blog/topic/tools-tips), [Marketing Logistics](https://www.logisticsmarketing.com/blog/topic/marketing-logistics) It’s back to school time and all of us have memories of what that feels like. [Read the Full Article](https://www.logisticsmarketing.com/blog/brother-andrew-a-ruler-and-a-wad-of-cash) August 19, 2016 ## [Empathetic Marketing: An Interview with Brian Carroll](https://www.logisticsmarketing.com/blog/empathetic-marketing-an-interview-with-brian-carroll) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/empathetic-marketing-an-interview-with-brian-carroll#comments-listing) / Posted in [Logistics Lead Generation](https://www.logisticsmarketing.com/blog/topic/logistics-lead-generation), [Selling Logistics Services](https://www.logisticsmarketing.com/blog/topic/selling-logistics-services), [Tools & Tips](https://www.logisticsmarketing.com/blog/topic/tools-tips), [Logistics Marketing](https://www.logisticsmarketing.com/blog/topic/logistics-marketing) ![Brian Carroll Lead Generation for the Complex Sale](https://www.logisticsmarketing.com/hs-fs/hubfs/Imported_Blog_Media/brian-carroll-book.png?width=350&height=311&name=brian-carroll-book.png)Recently I had a chance to do a Q&A with my colleague, [Brian Carroll](https://www.linkedin.com/in/brianjcarroll), consultant and author of [Lead Generation for the Complex Sale.](https://www.amazon.com/exec/obidos/ASIN/0071458972/startwithalea-20) I have followed Brian’s B2B Lead Blog for years and was interested in his latest focus area, empathetic marketing. [Read the Full Article](https://www.logisticsmarketing.com/blog/empathetic-marketing-an-interview-with-brian-carroll) August 5, 2016 ## [Small World Marketing and the Logistics Industry](https://www.logisticsmarketing.com/blog/small-world-marketing-logistics-industry) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/small-world-marketing-logistics-industry#comments-listing) / Posted in [Brand Positioning](https://www.logisticsmarketing.com/blog/topic/brand-positioning), [Inbound Marketing](https://www.logisticsmarketing.com/blog/topic/inbound-marketing), [Value Propositions](https://www.logisticsmarketing.com/blog/topic/value-propositions) ![small_world](https://www.logisticsmarketing.com/hs-fs/hubfs/Imported_Blog_Media/small_world-300x300.jpg?width=300&height=300&name=small_world-300x300.jpg)**The world is small, and *getting smaller*.** [Read the Full Article](https://www.logisticsmarketing.com/blog/small-world-marketing-logistics-industry) July 22, 2016 ## [Is Competitive Analysis Worth the Time and Effort?](https://www.logisticsmarketing.com/blog/competitive-analysis-worth-time-effort) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/competitive-analysis-worth-time-effort#comments-listing) / Posted in [Brand Positioning](https://www.logisticsmarketing.com/blog/topic/brand-positioning), [Marketing Metrics](https://www.logisticsmarketing.com/blog/topic/marketing-metrics), [Marketing Logistics](https://www.logisticsmarketing.com/blog/topic/marketing-logistics) ![Is Competitive Analysis Worth the Effort?](https://www.logisticsmarketing.com/hs-fs/hubfs/Imported_Blog_Media/competitive_analysis_graphs-300x206.jpg?width=300&height=206&name=competitive_analysis_graphs-300x206.jpg)Have you ever been involved in a logistics industry competitive analysis project? This is often a CEO-driven, or even a board-driven, effort to “see how we stack up” and provide data to make strategic decisions. [Read the Full Article](https://www.logisticsmarketing.com/blog/competitive-analysis-worth-time-effort) July 8, 2016 ## [How Can Logistics Businesses Measure Marketing Effectiveness?](https://www.logisticsmarketing.com/blog/can-logistics-businesses) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/can-logistics-businesses#comments-listing) / Posted in [Logistics Lead Generation](https://www.logisticsmarketing.com/blog/topic/logistics-lead-generation), [Marketing Metrics](https://www.logisticsmarketing.com/blog/topic/marketing-metrics), [Logistics Marketing](https://www.logisticsmarketing.com/blog/topic/logistics-marketing) ![Measure Marketing Effectiveness Graphs](https://www.logisticsmarketing.com/hs-fs/hubfs/Imported_Blog_Media/salesgraphs-300x200.jpg?width=300&height=200&name=salesgraphs-300x200.jpg)To measure marketing effectiveness, there are gobs of metrics you can, and should, use – leads, website traffic and conversions, social connections and engagement… the list goes on. [Read the Full Article](https://www.logisticsmarketing.com/blog/can-logistics-businesses) June 24, 2016 ## [Marketing ROI: Where Should You Spend Your Time?](https://www.logisticsmarketing.com/blog/marketing-roi-spend-time) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/marketing-roi-spend-time#comments-listing) / Posted in [Marketing Metrics](https://www.logisticsmarketing.com/blog/topic/marketing-metrics), [Marketing Logistics](https://www.logisticsmarketing.com/blog/topic/marketing-logistics), [Word-of-Mouth Marketing](https://www.logisticsmarketing.com/blog/topic/word-of-mouth-marketing) **Marketo**[![Marketing ROI - Lead to Opportunity Conversion Rate by Channel](https://www.logisticsmarketing.com/hs-fs/hubfs/Imported_Blog_Media/B2B-lead-to-opportunity-conversion-marketo.jpg?width=298&height=356&name=B2B-lead-to-opportunity-conversion-marketo.jpg)](http://blog.marketo.com/2015/08/marketo-data-tells-us-what-is-the-top-conversion-rate-by-channel.html) published some [interesting data](http://blog.marketo.com/2015/08/marketo-data-tells-us-what-is-the-top-conversion-rate-by-channel.html) recently about marketing ROI and the lead acquisition tactics that are most likely to result in a sales opportunity. [Read the Full Article](https://www.logisticsmarketing.com/blog/marketing-roi-spend-time) June 10, 2016 ## [Hubspot ROI: A Tale of Two Holes](https://www.logisticsmarketing.com/blog/hubspot-roi-tale-two-holes) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/hubspot-roi-tale-two-holes#comments-listing) / Posted in [Marketing Metrics](https://www.logisticsmarketing.com/blog/topic/marketing-metrics), [Tools & Tips](https://www.logisticsmarketing.com/blog/topic/tools-tips), [Marketing Logistics](https://www.logisticsmarketing.com/blog/topic/marketing-logistics) I just returned from the excellent [Transportation Sales and Marketing Conference](https://www.tmsatoday.org/conference) in Ft. Lauderdale. One of the major themes on the minds of attendees was using technology to manage the marketing and sales process. [Read the Full Article](https://www.logisticsmarketing.com/blog/hubspot-roi-tale-two-holes) Page 2 of 8 [«](https://www.logisticsmarketing.com/blog) [1](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt/page/1) [2](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt/page/2) [3](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt/page/3) ... 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