--- title: LOGISTICS MARKETING BLOG | Brand Positioning description: Brand Positioning | --- - [ABOUT US](https://www.logisticsmarketing.com/marketing-communication-strategy) - [ARTICLES](https://www.logisticsmarketing.com/download-logistics-marketing-papers) - [BLOG](https://www.logisticsmarketing.com/blog) - [CONTACT US](https://www.logisticsmarketing.com/contact-us-to-make-3pl-marketing-process-better) - [860-866-6523](callto:8608666523) [![Logistics Marketing Advisors](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/lma-logo-472x80.png)](https://www.logisticsmarketing.com/) - [HOME](https://www.logisticsmarketing.com) - [Strategy + Brand](https://www.logisticsmarketing.com/marketing-communications-strategy-3pl-brands) - [Market Research](https://www.logisticsmarketing.com/target-marketing-research) - [Positioning and Messaging](https://www.logisticsmarketing.com/market-positioning) - [Marketing Planning](https://www.logisticsmarketing.com/marketing-plan-logistics-marketing) - [Branding](https://www.logisticsmarketing.com/branding-for-logistics) - [Advertising and Collateral](https://www.logisticsmarketing.com/marketing-communications-strategy-3pl-brands/advertising-collateral-sell-sheets) - [Inbound Marketing](https://www.logisticsmarketing.com/go-to-market-strategy-logistics) - [Content Creation](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/content-marketing-mix-for-supply-chain) - [Lead Nurturing](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/better-prospecting-with-lead-nurturing) - [Content Marketing Packages](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/strategic-marketing-plan-packages) - [Digital Marketing](https://www.logisticsmarketing.com/increase-sales-with-digital-marketing) - [Website Development](https://www.logisticsmarketing.com/website-development-logistics-marketing-objectives) - [Online Marketing](https://www.logisticsmarketing.com/online-marketing-strategy) - [Website Audit](https://www.logisticsmarketing.com/logistics-website-review) - [Public Relations](https://www.logisticsmarketing.com/pr-plan-and-public-relations-services) - [Publicity](https://www.logisticsmarketing.com/pr-plan-and-public-relations-services/publicity) - [Thought Leadership](https://www.logisticsmarketing.com/thought-leadership-logistics-marketing) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # Category Archive for ‘brand positioning’ [![Use the New GDPR Legislation to Rethink the Way You Market](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/gdpr-3-1170x627.jpg)](https://www.logisticsmarketing.com/blog/use-gdpr-legislation-rethink-the-way-you-market) June 20, 2018 ## [Use the New GDPR Legislation to Rethink the Way You Market](https://www.logisticsmarketing.com/blog/use-gdpr-legislation-rethink-the-way-you-market) by [Jarrod Ruby](https://www.logisticsmarketing.com/blog/author/jarrod-ruby) / [No Comments](https://www.logisticsmarketing.com/blog/use-gdpr-legislation-rethink-the-way-you-market#comments-listing) / Posted in [Brand Positioning](https://www.logisticsmarketing.com/blog/topic/brand-positioning), [gdpr](https://www.logisticsmarketing.com/blog/topic/gdpr), [gdpr legislation](https://www.logisticsmarketing.com/blog/topic/gdpr-legislation), [Inbound Marketing](https://www.logisticsmarketing.com/blog/topic/inbound-marketing), [Logistics Marketing](https://www.logisticsmarketing.com/blog/topic/logistics-marketing), [Logistics Websites](https://www.logisticsmarketing.com/blog/topic/logistics-websites), [Marketing Logistics](https://www.logisticsmarketing.com/blog/topic/marketing-logistics) “GDPR.” You’ve likely seen those four letters pop up in your news feed and inbox quite a bit recently. Those letters are short for General Data Protection Regulation – a law created by the European Union (EU) to give its citizens the ability to protect their personal data and online privacy. It went into effecton May 25, 2018. [Read the Full Article](https://www.logisticsmarketing.com/blog/use-gdpr-legislation-rethink-the-way-you-market) [![Who Cares? Very Few.](https://www.logisticsmarketing.com/hubfs/Imported_Blog_Media/TargetMarket.jpg)](https://www.logisticsmarketing.com/blog/who-cares-very-few) June 21, 2017 ## [Who Cares? Very Few.](https://www.logisticsmarketing.com/blog/who-cares-very-few) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/who-cares-very-few#comments-listing) / Posted in [Brand Positioning](https://www.logisticsmarketing.com/blog/topic/brand-positioning) You think your logistics business has a compelling value proposition and you try to get prospects to pay attention, but it’s hard. Very few care. You could try and get *more* people to care.  Think UPS. For years, they told the world “we love logistics,” which artfully begged the question, “Shouldn’t you, too?” [Read the Full Article](https://www.logisticsmarketing.com/blog/who-cares-very-few) [![Should Your Logistics Value Proposition Be Accurate or Memorable?](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/elevator-cartoon-1170x662.jpg)](https://www.logisticsmarketing.com/blog/logistics-value-proposition) June 5, 2017 ## [Should Your Logistics Value Proposition Be Accurate or Memorable?](https://www.logisticsmarketing.com/blog/logistics-value-proposition) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/logistics-value-proposition#comments-listing) / Posted in [Brand Positioning](https://www.logisticsmarketing.com/blog/topic/brand-positioning) One popular and important marketing exercise is defining a logistics value proposition – your company's “promise” to the market. You want it to be BOTH accurate and memorable, certainly.  But too many companies focus on the accurate part. They look in the mirror and describe what they see. The result is a stultifying barrage ofsameness designed to avoid, not attract, attention. [Read the Full Article](https://www.logisticsmarketing.com/blog/logistics-value-proposition) December 2, 2016 ## [Choosing a Brand Name: What Not to Do](https://www.logisticsmarketing.com/blog/choosing-a-brand-name) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/choosing-a-brand-name#comments-listing) / Posted in [Brand Positioning](https://www.logisticsmarketing.com/blog/topic/brand-positioning) When choosing a brand name for your logistics service, it may be more useful to understand what NOT to do. A recent trip a New York City gave me some good examples. I was in Brooklyn for a meeting and needed to travel across the East River to Lower Manhattan. My Brooklyn-based colleague cautioned against [Read the Full Article](https://www.logisticsmarketing.com/blog/choosing-a-brand-name) August 5, 2016 ## [Small World Marketing and the Logistics Industry](https://www.logisticsmarketing.com/blog/small-world-marketing-logistics-industry) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/small-world-marketing-logistics-industry#comments-listing) / Posted in [Brand Positioning](https://www.logisticsmarketing.com/blog/topic/brand-positioning), [Inbound Marketing](https://www.logisticsmarketing.com/blog/topic/inbound-marketing), [Value Propositions](https://www.logisticsmarketing.com/blog/topic/value-propositions) ![small_world](https://www.logisticsmarketing.com/hs-fs/hubfs/Imported_Blog_Media/small_world-300x300.jpg?width=300&height=300&name=small_world-300x300.jpg)**The world is small, and *getting smaller*.** [Read the Full Article](https://www.logisticsmarketing.com/blog/small-world-marketing-logistics-industry) July 22, 2016 ## [Is Competitive Analysis Worth the Time and Effort?](https://www.logisticsmarketing.com/blog/competitive-analysis-worth-time-effort) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/competitive-analysis-worth-time-effort#comments-listing) / Posted in [Brand Positioning](https://www.logisticsmarketing.com/blog/topic/brand-positioning), [Marketing Metrics](https://www.logisticsmarketing.com/blog/topic/marketing-metrics), [Marketing Logistics](https://www.logisticsmarketing.com/blog/topic/marketing-logistics) ![Is Competitive Analysis Worth the Effort?](https://www.logisticsmarketing.com/hs-fs/hubfs/Imported_Blog_Media/competitive_analysis_graphs-300x206.jpg?width=300&height=206&name=competitive_analysis_graphs-300x206.jpg)Have you ever been involved in a logistics industry competitive analysis project? This is often a CEO-driven, or even a board-driven, effort to “see how we stack up” and provide data to make strategic decisions. [Read the Full Article](https://www.logisticsmarketing.com/blog/competitive-analysis-worth-time-effort) February 12, 2016 ## [Don’t Be A Wimp: Boldly Promote Your Logistics Business](https://www.logisticsmarketing.com/blog/dont-be-a-wimp-boldly-promote-your-logistics-business) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/dont-be-a-wimp-boldly-promote-your-logistics-business#comments-listing) / Posted in [Brand Positioning](https://www.logisticsmarketing.com/blog/topic/brand-positioning), [Logistics Marketing](https://www.logisticsmarketing.com/blog/topic/logistics-marketing) Coming home from a recent business trip, I was waiting on my flight back to Connecticut and stopped to get some food to take on the plane. My thinking: I’d be travelling through dinner and wouldn’t get home until around 8:30 pm, when it was too late to eat, so why not grab a bite now (Yes, I ate again when I got home). [Read the Full Article](https://www.logisticsmarketing.com/blog/dont-be-a-wimp-boldly-promote-your-logistics-business) March 13, 2015 ## [Marketing Logistics Services: Heed Your “Parent” Voice](https://www.logisticsmarketing.com/blog/marketing-logistics-services-heed-parent-voice) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/marketing-logistics-services-heed-parent-voice#comments-listing) / Posted in [Brand Positioning](https://www.logisticsmarketing.com/blog/topic/brand-positioning), [Logistics Marketing](https://www.logisticsmarketing.com/blog/topic/logistics-marketing), [Marketing Logistics](https://www.logisticsmarketing.com/blog/topic/marketing-logistics) Conformity is a powerful force. Nowhere is it more powerful than middle school and high school. [Read the Full Article](https://www.logisticsmarketing.com/blog/marketing-logistics-services-heed-parent-voice) January 2, 2015 ## [Simple and Clear at the Head of the Spear](https://www.logisticsmarketing.com/blog/simple-clear-head-spear) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/simple-clear-head-spear#comments-listing) / Posted in [Brand Positioning](https://www.logisticsmarketing.com/blog/topic/brand-positioning), [Marketing Logistics](https://www.logisticsmarketing.com/blog/topic/marketing-logistics) When I talk about brand positioning and marketing message strategy with logistics company clients, I sometimes use the metaphor of a spear.  You know, that pole with the dangerous, pointy thin![realistic 3d render of spear](https://www.logisticsmarketing.com/hs-fs/hubfs/Imported_Blog_Media/Spear-iStock_000037344416Medium.jpg?width=78&height=467&name=Spear-iStock_000037344416Medium.jpg)g at the end. [Read the Full Article](https://www.logisticsmarketing.com/blog/simple-clear-head-spear) Page 1 of 1 ### Join My Email List ### Recent Posts [![Logistics Marketing has Become a Game of Hide-and-Seek – in Reverse](https://www.logisticsmarketing.com/hubfs/logistics-hide-and-seek-crop.jpg) Logistics Marketing has Become a Game of Hide-and-Seek – in Reverse September 29, 2021](https://www.logisticsmarketing.com/blog/logistics-marketing-hide-and-seek-in-reverse) [![Empathy is Key With Marketing Logistics Services](https://www.logisticsmarketing.com/hubfs/marketing-empathy-rev.jpg) Empathy is Key With Marketing Logistics Services December 8, 2020](https://www.logisticsmarketing.com/blog/empathy-key-marketing-logistics-service) [![Which Content Gating Strategy is Right for Your Logistics Business?](https://www.logisticsmarketing.com/hubfs/content-gating-strategy-382421741-crop.jpg) Which Content Gating Strategy is Right for Your Logistics Business? 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