Author Archives for ‘Jim Bierfeldt’

Jim Bierfeldt

About Jim Bierfeldt

Jim Bierfeldt is the founder and chief strategist at Logistics Marketing Advisors, a marketing firm that helps logistics businesses define and communicate their value, and then translate that value into revenue.

Recent Posts

Marketing Logistics: what buyers of logistics services say about getting, and keeping, their attention

There is stiff competition for the attention of buyers of logistics services and products. These folks get a steady stream of emails, phone calls, in-mails, and direct mailers, all vying to occupy a little bit of their brains, even if it’s just for a few seconds. Ever wonder what it’s like to be on the

Read the Full Article

Marketing for Logistics Businesses

I am starting this logistics marketing blog for very selfish reasons. I want to get smarter. The discipline of blogging, however often you do it, involves sitting down and thinking through an idea, perhaps to a level you wouldn’t have if you weren’t trying to communicate the thought clearly. In the process of thinking about

Read the Full Article