Author Archives for ‘Jim Bierfeldt’

Jim Bierfeldt

About Jim Bierfeldt

Jim Bierfeldt is the founder and chief strategist at Logistics Marketing Advisors, a marketing firm that helps logistics businesses define and communicate their value, and then translate that value into revenue.

Recent Posts

Does This Sound Familiar?

I’ve been doing B2B marketing and PR for a long time, inside and outside the logistics industry.  There are a lot of people doing it right, certainly.  But at many logistics businesses, there seems to be an undercurrent of dissatisfaction about marketing’s role in driving growth.

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Marketing Logistics: what buyers of logistics services say about getting, and keeping, their attention

There is stiff competition for the attention of buyers of logistics services and products.  These folks get a steady stream of emails, phone calls, in-mails, and direct mailers, all vying to occupy a little bit of their brains, even if it’s just for a few seconds.

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Marketing for Logistics Businesses

I am starting this logistics marketing blog for very selfish reasons. I want to get smarter.

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