“GDPR.” You’ve likely seen those four letters pop up in your news feed and inbox quite a bit recently. Those letters are short for General Data Protection Regulation – a law created by the European Union (EU) to give its citizens the ability to protect their personal data and online privacy. It went into effect
I’m posting a little early this week to call attention to today — April 21 — as the day Google’s newest algorithm change goes into effect. The biggest change is that internet searches done on mobile devices will now favor logistics websites that are mobile-friendly. That’s significant since more than 60% of online traffic comes
We evaluate a lot of websites. We use our experience and insight to check performance, effectiveness, errors, and opportunities. We also use a number of tools. Here are just a few tools and tips you can use to take a critical look at your site. Google Your Site The simplest thing you can do is look
Logistics prospects don’t care about you, even if they are on your website! They care about their own fears, problems and goals. A clear strategy begets good copy.