When it comes to logistics and supply chain services, what you know is often your biggest advantage.
So how do you leverage that knowledge for marketing and sales success? Simple: Share that knowledge to become a recognized thought leader on a particular logistics service or issue.
Logistics professionals invest hours to educate themselves so they can drive value for their companies. They read. They watch videos. They attend conferences. As a result, they develop opinions – about the best strategies to solve their problems and the service providers who are the leading thinkers in these areas.
Read our article:
Lead Generation for Logistics Businesses: Whose Job is it, Anyway?