--- title: A Content Marketing Mix That's Specific for Supply Chain Companies description: A Content Marketing Mix That's Specific for Supply Chain Companies --- - [ABOUT US](https://www.logisticsmarketing.com/marketing-communication-strategy) - [ARTICLES](https://www.logisticsmarketing.com/download-logistics-marketing-papers) - [BLOG](https://www.logisticsmarketing.com/blog) - [CONTACT US](https://www.logisticsmarketing.com/contact-us-to-make-3pl-marketing-process-better) - [860-866-6523](callto:8608666523) [![Logistics Marketing Advisors](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/lma-logo-472x80.png)](https://www.logisticsmarketing.com/?hsLang=en) - [HOME](https://www.logisticsmarketing.com) - [Strategy + Brand](https://www.logisticsmarketing.com/marketing-communications-strategy-3pl-brands) - [Market Research](https://www.logisticsmarketing.com/target-marketing-research) - [Positioning and Messaging](https://www.logisticsmarketing.com/market-positioning) - [Marketing Planning](https://www.logisticsmarketing.com/marketing-plan-logistics-marketing) - [Branding](https://www.logisticsmarketing.com/branding-for-logistics) - [Advertising and Collateral](https://www.logisticsmarketing.com/marketing-communications-strategy-3pl-brands/advertising-collateral-sell-sheets) - [Inbound Marketing](https://www.logisticsmarketing.com/go-to-market-strategy-logistics) - [Content Creation](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/content-marketing-mix-for-supply-chain) - [Lead Nurturing](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/better-prospecting-with-lead-nurturing) - [Content Marketing Packages](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/strategic-marketing-plan-packages) - [Digital Marketing](https://www.logisticsmarketing.com/increase-sales-with-digital-marketing) - [Website Development](https://www.logisticsmarketing.com/website-development-logistics-marketing-objectives) - [Online Marketing](https://www.logisticsmarketing.com/online-marketing-strategy) - [Website Audit](https://www.logisticsmarketing.com/logistics-website-review) - [Public Relations](https://www.logisticsmarketing.com/pr-plan-and-public-relations-services) - [Publicity](https://www.logisticsmarketing.com/pr-plan-and-public-relations-services/publicity) - [Thought Leadership](https://www.logisticsmarketing.com/thought-leadership-logistics-marketing) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # CONTENT CREATION Blogs, eBooks, white papers, case studies, video scripts ### There are lots of good writers out there. At Logistics Marketing Advisors, we’re good writers who also *understand the supply chain.*  With little to no learning curve, we can work with your experts to translate their knowledge into compelling content as part of your overall content marketing strategy. - Blog posts - White papers and eBooks - Case studies - Videos Great content is used to support an [inbound marketing strategy](https://www.logisticsmarketing.com/go-to-market-strategy-logistics?hsLang=en), also known as content marketing. That’s when prospects searching for a solution to a problem on the internet find your content and are led to your website to download the document or view the video.  There is no better time to engage with a prospect than when they are searching for a solution to a problem. > ##### Read our article: [Lead Generation for Logistics Businesses: Who’s Job Is It, Anyway?](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/PDF/Lead-Generation-for-Logistics-Services-2.pdf?hsLang=en) [![LMA Collateral](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/LMA-Collateral-300x300.jpg)](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/LMA-Collateral-300x300.jpg?hsLang=en) ##### **Sharing Content Is Part of an Aggressive Content Marketing Program** Of course, creating the content is just part of the answer to a great content marketing mix.  We’ll use our knowledge of the supply chain media and social media sites to share your content where your best prospects will see it.  And we’ll make promotion of the content part of your marketing calendar.  We’ll also integrate content offers into existing marketing programs, such as ad campaigns and newsletters, to maximize exposure. ##### **Unique Content: A Marketing Workhorse** When you create useful content that makes your prospects smarter, you create the foundation for many different marketing tactics.  From that one piece of content – let’s say it’s a white paper – you can create: - A video of the author summarizing her position - A blog post summarizing the paper’s main thoughts - Fresh web content to drive more visitors to your site - A speech that could be given at a logistics industry conference - A pitch to an editor that may result in positive [publicity](https://www.logisticsmarketing.com/pr-plan-and-public-relations-services/publicity?hsLang=en) - An email to customers and prospects who may be interested in the topic covered, with an offer to download the paper The list goes on.  Good content, while it takes time to create, can be re-purposed and made part of your marketing mix in many different ways. ### Need Content Marketing Services for Your Logistics Business? [![Contact Us](https://no-cache.hubspot.com/cta/default/2017131/cb1ee56d-00f0-4058-9bbd-eb3b345aa00b.png)](https://cta-redirect.hubspot.com/cta/redirect/2017131/cb1ee56d-00f0-4058-9bbd-eb3b345aa00b) [![New call-to-action](https://no-cache.hubspot.com/cta/default/2017131/1c132fa7-c616-4847-b1d7-332c8df31958.png)](https://cta-redirect.hubspot.com/cta/redirect/2017131/1c132fa7-c616-4847-b1d7-332c8df31958) ### Recent Posts [![Logistics Marketing has Become a Game of Hide-and-Seek – in Reverse](https://www.logisticsmarketing.com/hubfs/logistics-hide-and-seek-crop.jpg) Logistics Marketing has Become a Game of Hide-and-Seek – in Reverse September 29, 2021](https://www.logisticsmarketing.com/blog/logistics-marketing-hide-and-seek-in-reverse?hsLang=en) [![Empathy is Key With Marketing Logistics Services](https://www.logisticsmarketing.com/hubfs/marketing-empathy-rev.jpg) Empathy is Key With Marketing Logistics Services December 8, 2020](https://www.logisticsmarketing.com/blog/empathy-key-marketing-logistics-service?hsLang=en) [![Which Content Gating Strategy is Right for Your Logistics Business?](https://www.logisticsmarketing.com/hubfs/content-gating-strategy-382421741-crop.jpg) Which Content Gating Strategy is Right for Your Logistics Business? December 1, 2020](https://www.logisticsmarketing.com/blog/which-content-gating-strategy-is-right-for-you?hsLang=en) [![How to Market Logistics Services: New Research Provides Direct Advice from Buyers](https://www.logisticsmarketing.com/hubfs/2020-survey-cover.jpg) How to Market Logistics Services: New Research Provides Direct Advice from Buyers May 15, 2020](https://www.logisticsmarketing.com/blog/how-to-market-logistics-services?hsLang=en) ### Blog Categories - [3PL lead generation (2)](https://www.logisticsmarketing.com/blog/topic/3pl-lead-generation?hsLang=en) - [Brand Positioning (9)](https://www.logisticsmarketing.com/blog/topic/brand-positioning?hsLang=en) - [gdpr (1)](https://www.logisticsmarketing.com/blog/topic/gdpr?hsLang=en) - [gdpr legislation (1)](https://www.logisticsmarketing.com/blog/topic/gdpr-legislation?hsLang=en) - [Inbound Marketing (13)](https://www.logisticsmarketing.com/blog/topic/inbound-marketing?hsLang=en) - [Logistics Lead Generation (7)](https://www.logisticsmarketing.com/blog/topic/logistics-lead-generation?hsLang=en) - [Logistics Marketing (16)](https://www.logisticsmarketing.com/blog/topic/logistics-marketing?hsLang=en) - [Logistics PR (1)](https://www.logisticsmarketing.com/blog/topic/logistics-pr?hsLang=en) - [Logistics Sales (11)](https://www.logisticsmarketing.com/blog/topic/logistics-sales?hsLang=en) - [Logistics Websites (4)](https://www.logisticsmarketing.com/blog/topic/logistics-websites?hsLang=en) ### HubSpot Certficiations [![HubSpot Agency Partner](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/18F3CA0D64FE4A7F9586D17C714421C1.png)](https://academy.hubspot.com/certification-overview) [![HubSpot Marketing Software](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/907BC69D1C894380870FC7A6719E749F.png)](https://academy.hubspot.com/certification-overview) [![Inbound](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/a7457e2b4b084295a484b86ff0f96d73%20(1).png)](https://academy.hubspot.com/certification-overview) Copyright © Logistics Marketing Advisors. 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