Category Archive for ‘tools tips’

Marketing Logistics Services: How to Get, and Keep, Buyers’ Attention

Every couple of years, Logistics Marketing Advisors does a survey of professionals who make or influence purchasing decisions on logistics products or services.  This year, we surveyed 100 buyers online and then followed up with direct interviews with 10 of these respondents to dig a little deeper.

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Brother Andrew, a Ruler, and a Wad of Cash

It’s back to school time and all of us have memories of what that feels like.

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Empathetic Marketing: An Interview with Brian Carroll

Brian Carroll Lead Generation for the Complex SaleRecently I had a chance to do a Q&A with my colleague, Brian Carroll, consultant and author of Lead Generation for the Complex Sale. I have followed Brian’s B2B Lead Blog for years and was interested in his latest focus area, empathetic marketing.

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Hubspot ROI: A Tale of Two Holes

I just returned from the excellent Transportation Sales and Marketing Conference in Ft. Lauderdale. One of the major themes on the minds of attendees was using technology to manage the marketing and sales process.

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Logistics Sales Tip: Be the "Sherpa" for Your Specialty

This week’s logistics sales tip: change your approach from “selling” to pure, selfless, ask-nothing-in-return “helping.” You’ll build stronger, longer-lasting relationships with prospects, get more referrals and, ultimately, close more business.

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Practical Content Marketing Templates

Content has become the centerpiece of many logistics marketing programs. The downside of that for logistics marketers is that creating good content takes a whole lot of time.

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Logistics Buyers Reveal How to Sell Them Logistics Services

Learn How to Get & Keep Logistics Buyers' Attention

As someone who markets and sells logistics services, imagine the value of gaining insights into the selling process from the logistics buyers themselves. Insights like:

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The “IngerSource:” A borrrrrring, but effective creative brief template

For many years, I worked at an advertising & public relations agency. I was a “suit,” not a “creative.” In other words, I managed the clients and provided input to the art directors and copywriters, who translated this input into ad concepts, slogans and commercials. The magic.

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Think Time

When it comes to the home, yard and garden, my wife and I are the perfect combination of creativity and brawn.

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Is Your Logistics Website Mobile-Ready?

I'm posting a little early this week to call attention to today -- April 21 -- as the day Google's newest algorithm change goes into effect.

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