One of the questions I get most often about marketing for logistics businesses is about logistics conferences and trade shows. Are they worth the cost to participate?
If you want to know how to sell logistics services, the best people to ask are your potential customers.
When marketing supply chain services or products, how do you spend your time -- telling your story or getting others to tell it for you?
In my younger days, I spent many a night in a particular Irish tavern in the Bronx, NY.