LOGISTICS MARKETING BLOG

One of the questions I get most often about marketing for logistics businesses is about logistics conferences and trade shows. Are they worth the cost to participate?

When it comes to the home, yard and garden, my wife and I are the perfect combination of creativity and brawn.

If you want to know how to sell logistics services, the best people to ask are your potential customers.

If part of your logistics marketing strategy involves content creation and content sharing, I’m willing to bet you work too hard and worry too much.

I like nature in the raw.  Seeing and experiencing unexplored places.

When marketing supply chain services or products, how do you spend your time -- telling your story or getting others to tell it for you?

Have you seen the 2007 film, Michael Clayton?

I read a quote the other day from marketing pundit Seth Godin:  “Don’t find customers for products, build products for customers.”

In my younger days, I spent many a night in a particular Irish tavern in the Bronx, NY.

I'm posting a little early this week to call attention to today -- April 21 -- as the day Google's newest algorithm change goes into effect.