LOGISTICS MARKETING BLOG

Urinal Ads and Logistics Marketing

My son plays minor league baseball, so I spend a fair amount of time in baseball stadiums. The bathroom layouts in these and other stadiums are pretty similar – long rows of pretty generic white urinals. But during a recent trip to New Jersey (sad to say I met neither Snooki nor The Boss), I

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Does This Sound Familiar?

I’ve been doing B2B marketing and PR for a long time, inside and outside the logistics industry. There are a lot of people doing it right, certainly. But at many logistics businesses, there seems to be an undercurrent of dissatisfaction about marketing’s role in driving growth. The boss doesn’t really understand how investments in marketing

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Marketing Logistics: what buyers of logistics services say about getting, and keeping, their attention

There is stiff competition for the attention of buyers of logistics services and products. These folks get a steady stream of emails, phone calls, in-mails, and direct mailers, all vying to occupy a little bit of their brains, even if it’s just for a few seconds. Ever wonder what it’s like to be on the

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Marketing for Logistics Businesses

I am starting this logistics marketing blog for very selfish reasons. I want to get smarter. The discipline of blogging, however often you do it, involves sitting down and thinking through an idea, perhaps to a level you wouldn’t have if you weren’t trying to communicate the thought clearly. In the process of thinking about

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