Category Archive for ‘word of mouth marketing’

Marketing ROI: Where Should You Spend Your Time?

Data indicates that the best marketing ROI for your logistics marketing business comes from investing time to get other people to tell your story for you.

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Marketing Supply Chain Services: How Do You Spend Your Time?

When marketing supply chain services or products, how do you spend your time — telling your story or getting others to tell it for you? Just guessing here, but, if you’re like most B2B marketers, you spend less time on cultivating referrals and word of mouth marketing than you should. The folks at Implisit did

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