Category Archive for ‘word of mouth marketing’

Marketing ROI: Where Should You Spend Your Time?

MarketoMarketing ROI - Lead to Opportunity Conversion Rate by Channel published some interesting data recently about marketing ROI and the lead acquisition tactics that are most likely to result in a sales opportunity.

Read the Full Article

Marketing Supply Chain Services: How Do You Spend Your Time?

When marketing supply chain services or products, how do you spend your time -- telling your story or getting others to tell it for you?

Read the Full Article