--- title: LOGISTICS MARKETING BLOG (3) description: (3) --- - [ABOUT US](https://www.logisticsmarketing.com/marketing-communication-strategy) - [ARTICLES](https://www.logisticsmarketing.com/download-logistics-marketing-papers) - [BLOG](https://www.logisticsmarketing.com/blog) - [CONTACT US](https://www.logisticsmarketing.com/contact-us-to-make-3pl-marketing-process-better) - [860-866-6523](callto:8608666523) [![Logistics Marketing Advisors](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/lma-logo-472x80.png)](https://www.logisticsmarketing.com/) - [HOME](https://www.logisticsmarketing.com) - [Strategy + Brand](https://www.logisticsmarketing.com/marketing-communications-strategy-3pl-brands) - [Market Research](https://www.logisticsmarketing.com/target-marketing-research) - [Positioning and Messaging](https://www.logisticsmarketing.com/market-positioning) - [Marketing Planning](https://www.logisticsmarketing.com/marketing-plan-logistics-marketing) - [Branding](https://www.logisticsmarketing.com/branding-for-logistics) - [Advertising and Collateral](https://www.logisticsmarketing.com/marketing-communications-strategy-3pl-brands/advertising-collateral-sell-sheets) - [Inbound Marketing](https://www.logisticsmarketing.com/go-to-market-strategy-logistics) - [Content Creation](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/content-marketing-mix-for-supply-chain) - [Lead Nurturing](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/better-prospecting-with-lead-nurturing) - [Content Marketing Packages](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/strategic-marketing-plan-packages) - [Digital Marketing](https://www.logisticsmarketing.com/increase-sales-with-digital-marketing) - [Website Development](https://www.logisticsmarketing.com/website-development-logistics-marketing-objectives) - [Online Marketing](https://www.logisticsmarketing.com/online-marketing-strategy) - [Website Audit](https://www.logisticsmarketing.com/logistics-website-review) - [Public Relations](https://www.logisticsmarketing.com/pr-plan-and-public-relations-services) - [Publicity](https://www.logisticsmarketing.com/pr-plan-and-public-relations-services/publicity) - [Thought Leadership](https://www.logisticsmarketing.com/thought-leadership-logistics-marketing) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # LOGISTICS MARKETING BLOG June 24, 2016 ## [Marketing ROI: Where Should You Spend Your Time?](https://www.logisticsmarketing.com/blog/marketing-roi-spend-time) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/marketing-roi-spend-time#comments-listing) / Posted in [Marketing Metrics](https://www.logisticsmarketing.com/blog/topic/marketing-metrics), [Marketing Logistics](https://www.logisticsmarketing.com/blog/topic/marketing-logistics), [Word-of-Mouth Marketing](https://www.logisticsmarketing.com/blog/topic/word-of-mouth-marketing) **Marketo**[![Marketing ROI - Lead to Opportunity Conversion Rate by Channel](https://www.logisticsmarketing.com/hs-fs/hubfs/Imported_Blog_Media/B2B-lead-to-opportunity-conversion-marketo.jpg?width=298&height=356&name=B2B-lead-to-opportunity-conversion-marketo.jpg)](http://blog.marketo.com/2015/08/marketo-data-tells-us-what-is-the-top-conversion-rate-by-channel.html) published some [interesting data](http://blog.marketo.com/2015/08/marketo-data-tells-us-what-is-the-top-conversion-rate-by-channel.html) recently about marketing ROI and the lead acquisition tactics that are most likely to result in a sales opportunity. [Read the Full Article](https://www.logisticsmarketing.com/blog/marketing-roi-spend-time) June 10, 2016 ## [Hubspot ROI: A Tale of Two Holes](https://www.logisticsmarketing.com/blog/hubspot-roi-tale-two-holes) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/hubspot-roi-tale-two-holes#comments-listing) / Posted in [Marketing Metrics](https://www.logisticsmarketing.com/blog/topic/marketing-metrics), [Tools & Tips](https://www.logisticsmarketing.com/blog/topic/tools-tips), [Marketing Logistics](https://www.logisticsmarketing.com/blog/topic/marketing-logistics) I just returned from the excellent [Transportation Sales and Marketing Conference](https://www.tmsatoday.org/conference) in Ft. Lauderdale. One of the major themes on the minds of attendees was using technology to manage the marketing and sales process. [Read the Full Article](https://www.logisticsmarketing.com/blog/hubspot-roi-tale-two-holes) May 20, 2016 ## [Outside-In Marketing: Don’t Sell a Service, Solve a Problem](https://www.logisticsmarketing.com/blog/outside-in-marketing) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/outside-in-marketing#comments-listing) / Posted in [Selling Logistics Services](https://www.logisticsmarketing.com/blog/topic/selling-logistics-services), [Inbound Marketing](https://www.logisticsmarketing.com/blog/topic/inbound-marketing), [Marketing Logistics](https://www.logisticsmarketing.com/blog/topic/marketing-logistics) ![Outside In Marketing from Logistics Marketing](https://www.logisticsmarketing.com/hs-fs/hubfs/Imported_Blog_Media/outside_in_marketing-300x300.png?width=300&height=300&name=outside_in_marketing-300x300.png)Too few logistics businesses practice “outside-in marketing.” Instead, they focus their marketing on the services and key features they (and 500 other companies) offer. That’s a great strategy if your marketing goal is to blend in and go unnoticed. [Read the Full Article](https://www.logisticsmarketing.com/blog/outside-in-marketing) May 6, 2016 ## [Logistics Sales Tip: Be the "Sherpa" for Your Specialty](https://www.logisticsmarketing.com/blog/logistics-sales-tip-sherpa-specialty) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/logistics-sales-tip-sherpa-specialty#comments-listing) / Posted in [Logistics Sales](https://www.logisticsmarketing.com/blog/topic/logistics-sales), [Selling Logistics Services](https://www.logisticsmarketing.com/blog/topic/selling-logistics-services), [Tools & Tips](https://www.logisticsmarketing.com/blog/topic/tools-tips) This week’s logistics sales tip: change your approach from “selling” to pure, selfless, ask-nothing-in-return “helping.” You’ll build stronger, longer-lasting relationships with prospects, get more referrals and, ultimately, close more business. [Read the Full Article](https://www.logisticsmarketing.com/blog/logistics-sales-tip-sherpa-specialty) April 22, 2016 ## [The Most Fearsome Logistics Sales Competitor: The Status Quo](https://www.logisticsmarketing.com/blog/logistics-sales-fearsome-competitor) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/logistics-sales-fearsome-competitor#comments-listing) / Posted in [Logistics Sales](https://www.logisticsmarketing.com/blog/topic/logistics-sales), [Selling Logistics Services](https://www.logisticsmarketing.com/blog/topic/selling-logistics-services) The biggest obstacle to winning logistics sales opportunities is not your 3PL competitor, it’s your prospect’s fear of change. The dreaded status quo. [Read the Full Article](https://www.logisticsmarketing.com/blog/logistics-sales-fearsome-competitor) April 8, 2016 ## [Practical Content Marketing Templates](https://www.logisticsmarketing.com/blog/practical-content-marketing-templates) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/practical-content-marketing-templates#comments-listing) / Posted in [Tools & Tips](https://www.logisticsmarketing.com/blog/topic/tools-tips), [Inbound Marketing](https://www.logisticsmarketing.com/blog/topic/inbound-marketing), [Logistics Marketing](https://www.logisticsmarketing.com/blog/topic/logistics-marketing), [Marketing Logistics](https://www.logisticsmarketing.com/blog/topic/marketing-logistics) Content has become the centerpiece of many logistics marketing programs. The downside of that for logistics marketers is that creating good content takes a whole lot of time. [Read the Full Article](https://www.logisticsmarketing.com/blog/practical-content-marketing-templates) March 25, 2016 ## [These Leads Suck! Marketing’s Role in Lead Qualification](https://www.logisticsmarketing.com/blog/marketings-role-lead-qualification) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/marketings-role-lead-qualification#comments-listing) / Posted in [Logistics Lead Generation](https://www.logisticsmarketing.com/blog/topic/logistics-lead-generation), [Logistics Sales](https://www.logisticsmarketing.com/blog/topic/logistics-sales), [Inbound Marketing](https://www.logisticsmarketing.com/blog/topic/inbound-marketing), [Marketing Logistics](https://www.logisticsmarketing.com/blog/topic/marketing-logistics) “These leads suck!” [Read the Full Article](https://www.logisticsmarketing.com/blog/marketings-role-lead-qualification) March 11, 2016 ## [Strengthen the Role of Marketing Within Your Logistics Business: Become the Buyer Expert](https://www.logisticsmarketing.com/blog/strengthen-role-marketing-in-logistics) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/strengthen-role-marketing-in-logistics#comments-listing) / Posted in [Logistics Marketing](https://www.logisticsmarketing.com/blog/topic/logistics-marketing), [Marketing Logistics](https://www.logisticsmarketing.com/blog/topic/marketing-logistics) 3PL businesses are not marketing driven and the role of marketing in logistics is not well defined. At least that’s been my experience having worked with close to **75 3PLs large and small**. [Read the Full Article](https://www.logisticsmarketing.com/blog/strengthen-role-marketing-in-logistics) February 26, 2016 ## [Logistics Buyers Reveal How to Sell Them Logistics Services](https://www.logisticsmarketing.com/blog/logistics-buyers-reveal-how-to-sell-them-logistics-services) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/logistics-buyers-reveal-how-to-sell-them-logistics-services#comments-listing) / Posted in [Selling Logistics Services](https://www.logisticsmarketing.com/blog/topic/selling-logistics-services), [Tools & Tips](https://www.logisticsmarketing.com/blog/topic/tools-tips) ## Learn How to Get & Keep Logistics Buyers' Attention As someone who markets and sells logistics services, imagine the value of gaining insights into the selling process from the logistics buyers themselves. Insights like: [Read the Full Article](https://www.logisticsmarketing.com/blog/logistics-buyers-reveal-how-to-sell-them-logistics-services) February 12, 2016 ## [Don’t Be A Wimp: Boldly Promote Your Logistics Business](https://www.logisticsmarketing.com/blog/dont-be-a-wimp-boldly-promote-your-logistics-business) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/dont-be-a-wimp-boldly-promote-your-logistics-business#comments-listing) / Posted in [Brand Positioning](https://www.logisticsmarketing.com/blog/topic/brand-positioning), [Logistics Marketing](https://www.logisticsmarketing.com/blog/topic/logistics-marketing) Coming home from a recent business trip, I was waiting on my flight back to Connecticut and stopped to get some food to take on the plane. My thinking: I’d be travelling through dinner and wouldn’t get home until around 8:30 pm, when it was too late to eat, so why not grab a bite now (Yes, I ate again when I got home). [Read the Full Article](https://www.logisticsmarketing.com/blog/dont-be-a-wimp-boldly-promote-your-logistics-business) Page 3 of 8 [«](https://www.logisticsmarketing.com/blog/page/2) [1](https://www.logisticsmarketing.com/blog/page/1) [2](https://www.logisticsmarketing.com/blog/page/2) [3](https://www.logisticsmarketing.com/blog/page/3) ... [8](https://www.logisticsmarketing.com/blog/page/8) [»](https://www.logisticsmarketing.com/blog/page/4) ### Join My Email List ### Recent Posts [![Logistics Marketing has Become a Game of Hide-and-Seek – in Reverse](https://www.logisticsmarketing.com/hubfs/logistics-hide-and-seek-crop.jpg) Logistics Marketing has Become a Game of Hide-and-Seek – in Reverse September 29, 2021](https://www.logisticsmarketing.com/blog/logistics-marketing-hide-and-seek-in-reverse) [![Empathy is Key With Marketing Logistics Services](https://www.logisticsmarketing.com/hubfs/marketing-empathy-rev.jpg) Empathy is Key With Marketing Logistics Services December 8, 2020](https://www.logisticsmarketing.com/blog/empathy-key-marketing-logistics-service) [![Which Content Gating Strategy is Right for Your Logistics Business?](https://www.logisticsmarketing.com/hubfs/content-gating-strategy-382421741-crop.jpg) Which Content Gating Strategy is Right for Your Logistics Business? December 1, 2020](https://www.logisticsmarketing.com/blog/which-content-gating-strategy-is-right-for-you) [![How to Market Logistics Services: New Research Provides Direct Advice from Buyers](https://www.logisticsmarketing.com/hubfs/2020-survey-cover.jpg) How to Market Logistics Services: New Research Provides Direct Advice from Buyers May 15, 2020](https://www.logisticsmarketing.com/blog/how-to-market-logistics-services) ### Blog Categories - [3PL lead generation (2)](https://www.logisticsmarketing.com/blog/topic/3pl-lead-generation) - [Brand Positioning (9)](https://www.logisticsmarketing.com/blog/topic/brand-positioning) - [gdpr (1)](https://www.logisticsmarketing.com/blog/topic/gdpr) - [gdpr legislation (1)](https://www.logisticsmarketing.com/blog/topic/gdpr-legislation) - [Inbound Marketing (13)](https://www.logisticsmarketing.com/blog/topic/inbound-marketing) - [Logistics Lead Generation (7)](https://www.logisticsmarketing.com/blog/topic/logistics-lead-generation) - [Logistics Marketing (16)](https://www.logisticsmarketing.com/blog/topic/logistics-marketing) - [Logistics PR (1)](https://www.logisticsmarketing.com/blog/topic/logistics-pr) - [Logistics Sales (11)](https://www.logisticsmarketing.com/blog/topic/logistics-sales) - [Logistics Websites (4)](https://www.logisticsmarketing.com/blog/topic/logistics-websites) ### HubSpot Certficiations [![HubSpot Agency Partner](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/18F3CA0D64FE4A7F9586D17C714421C1.png)](https://academy.hubspot.com/certification-overview) [![HubSpot Marketing Software](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/907BC69D1C894380870FC7A6719E749F.png)](https://academy.hubspot.com/certification-overview) [![Inbound](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/a7457e2b4b084295a484b86ff0f96d73%20(1).png)](https://academy.hubspot.com/certification-overview) Copyright © Logistics Marketing Advisors. 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