LOGISTICS MARKETING BLOG

A definition of marketing for logistics

Marketing is becoming a more relevant role within logistics businesses, but the function is rarely a driving force for the company.

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Should the logistics sales funnel be inverted?

The symbol of the funnel has been used for years to represent the custom acquisition process.  Lots of stuff comes in the top, and a small percentage falls to the bottom as new customers.

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Marketing Logistics Services: Heed Your “Parent” Voice

Conformity is a powerful force. Nowhere is it more powerful than middle school and high school.

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How are vaccinations like knowledge marketing?

Did you know that most vaccines contain a little bit of a disease germ?

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Selling Logistics Services: Is the Emphasis on “Me” or “You?”

What if we showed up at an initial meeting with a company and spent 100% of the time understanding what they care about?  No power point slides.  No stories about the industry award you just won. No selling, period.

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Logistics Sales: Why It Pays to Be a D#ck to Your Prospects

In his wonderful blog post about “being a d#ck to everyone he meets,” Marc Ensign talks about a helpful neighbor, Dick, who eased his family’s transition, after a long-distaLogistics sales is about helpingnce move, into a new neighborhood.

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Logistics PR Strategies: Getting your Customers to Talk

Buyers of logistics services are busy people who, frankly, can’t devote a lot of time to promotional come-ons from logistics businesses.

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Simple and Clear at the Head of the Spear

When I talk about brand positioning and marketing message strategy with logistics company clients, I sometimes use the metaphor of a spear.  You know, that pole with the dangerous, pointy thinrealistic 3d render of spearg at the end.

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Create Your Marketing Dashboard Now

If you don’t have one, create a marketing dashboard for your company now.

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How Big is Your Funnel?

I am an advocate of content marketing, which is basically creating useful information that addresses the challenges faced by your best prospects.

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