--- title: LOGISTICS MARKETING BLOG (6) description: (6) --- - [ABOUT US](https://www.logisticsmarketing.com/marketing-communication-strategy) - [ARTICLES](https://www.logisticsmarketing.com/download-logistics-marketing-papers) - [BLOG](https://www.logisticsmarketing.com/blog) - [CONTACT US](https://www.logisticsmarketing.com/contact-us-to-make-3pl-marketing-process-better) - [860-866-6523](callto:8608666523) [![Logistics Marketing Advisors](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/lma-logo-472x80.png)](https://www.logisticsmarketing.com/) - [HOME](https://www.logisticsmarketing.com) - [Strategy + Brand](https://www.logisticsmarketing.com/marketing-communications-strategy-3pl-brands) - [Market Research](https://www.logisticsmarketing.com/target-marketing-research) - [Positioning and Messaging](https://www.logisticsmarketing.com/market-positioning) - [Marketing Planning](https://www.logisticsmarketing.com/marketing-plan-logistics-marketing) - [Branding](https://www.logisticsmarketing.com/branding-for-logistics) - [Advertising and Collateral](https://www.logisticsmarketing.com/marketing-communications-strategy-3pl-brands/advertising-collateral-sell-sheets) - [Inbound Marketing](https://www.logisticsmarketing.com/go-to-market-strategy-logistics) - [Content Creation](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/content-marketing-mix-for-supply-chain) - [Lead Nurturing](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/better-prospecting-with-lead-nurturing) - [Content Marketing Packages](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/strategic-marketing-plan-packages) - [Digital Marketing](https://www.logisticsmarketing.com/increase-sales-with-digital-marketing) - [Website Development](https://www.logisticsmarketing.com/website-development-logistics-marketing-objectives) - [Online Marketing](https://www.logisticsmarketing.com/online-marketing-strategy) - [Website Audit](https://www.logisticsmarketing.com/logistics-website-review) - [Public Relations](https://www.logisticsmarketing.com/pr-plan-and-public-relations-services) - [Publicity](https://www.logisticsmarketing.com/pr-plan-and-public-relations-services/publicity) - [Thought Leadership](https://www.logisticsmarketing.com/thought-leadership-logistics-marketing) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # LOGISTICS MARKETING BLOG April 10, 2015 ## [A definition of marketing for logistics](https://www.logisticsmarketing.com/blog/a-definition-of-marketing-for-logistics) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/a-definition-of-marketing-for-logistics#comments-listing) / Posted in [Marketing Logistics](https://www.logisticsmarketing.com/blog/topic/marketing-logistics) Marketing is becoming a more relevant role within logistics businesses, but the function is rarely a driving force for the company. [Read the Full Article](https://www.logisticsmarketing.com/blog/a-definition-of-marketing-for-logistics) March 27, 2015 ## [Should the logistics sales funnel be inverted?](https://www.logisticsmarketing.com/blog/should-the-logistics-sales-funnel-be-inverted) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/should-the-logistics-sales-funnel-be-inverted#comments-listing) / Posted in [Logistics Sales](https://www.logisticsmarketing.com/blog/topic/logistics-sales) The symbol of the funnel has been used for years to represent the custom acquisition process.  Lots of stuff comes in the top, and a small percentage falls to the bottom as new customers. [Read the Full Article](https://www.logisticsmarketing.com/blog/should-the-logistics-sales-funnel-be-inverted) March 13, 2015 ## [Marketing Logistics Services: Heed Your “Parent” Voice](https://www.logisticsmarketing.com/blog/marketing-logistics-services-heed-parent-voice) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/marketing-logistics-services-heed-parent-voice#comments-listing) / Posted in [Brand Positioning](https://www.logisticsmarketing.com/blog/topic/brand-positioning), [Logistics Marketing](https://www.logisticsmarketing.com/blog/topic/logistics-marketing), [Marketing Logistics](https://www.logisticsmarketing.com/blog/topic/marketing-logistics) Conformity is a powerful force. Nowhere is it more powerful than middle school and high school. [Read the Full Article](https://www.logisticsmarketing.com/blog/marketing-logistics-services-heed-parent-voice) February 27, 2015 ## [How are vaccinations like knowledge marketing?](https://www.logisticsmarketing.com/blog/vaccinations-like-knowledge-marketing) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/vaccinations-like-knowledge-marketing#comments-listing) / Posted in [Inbound Marketing](https://www.logisticsmarketing.com/blog/topic/inbound-marketing), [Miscellaneous](https://www.logisticsmarketing.com/blog/topic/uncategorized) Did you know that most vaccines contain a little bit of a disease germ? [Read the Full Article](https://www.logisticsmarketing.com/blog/vaccinations-like-knowledge-marketing) [![Selling Logistics Services: Is the Emphasis on “Me” or “You?”](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/me-and-you-iStock_000019625127Large-1170x662.jpg)](https://www.logisticsmarketing.com/blog/selling-logistics-services-emphasis) February 13, 2015 ## [Selling Logistics Services: Is the Emphasis on “Me” or “You?”](https://www.logisticsmarketing.com/blog/selling-logistics-services-emphasis) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/selling-logistics-services-emphasis#comments-listing) / Posted in [Logistics Sales](https://www.logisticsmarketing.com/blog/topic/logistics-sales), [Selling Logistics Services](https://www.logisticsmarketing.com/blog/topic/selling-logistics-services) What if we showed up at an initial meeting with a company and spent 100% of the time understanding what they care about?  No power point slides.  No stories about the industry award you just won. No selling, period. [Read the Full Article](https://www.logisticsmarketing.com/blog/selling-logistics-services-emphasis) January 30, 2015 ## [Logistics Sales: Why It Pays to Be a D#ck to Your Prospects](https://www.logisticsmarketing.com/blog/logistics-sales-pay-dck-prospects) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/logistics-sales-pay-dck-prospects#comments-listing) / Posted in [Logistics Sales](https://www.logisticsmarketing.com/blog/topic/logistics-sales), [Logistics Marketing](https://www.logisticsmarketing.com/blog/topic/logistics-marketing) In his wonderful blog post about “[being a d#ck to everyone he meets](http://marcensign.com/from-now-on-im-going-to-be-a-dick-to-everyone-i-meet-online/),” Marc Ensign talks about a helpful neighbor, Dick, who eased his family’s transition, after a long-dista![Logistics sales is about helping](https://www.logisticsmarketing.com/hs-fs/hubfs/Imported_Blog_Media/help-button-photo-iStock_000041402090Medium-2-300x288.jpg?width=300&height=288&name=help-button-photo-iStock_000041402090Medium-2-300x288.jpg)nce move, into a new neighborhood. [Read the Full Article](https://www.logisticsmarketing.com/blog/logistics-sales-pay-dck-prospects) January 16, 2015 ## [Logistics PR Strategies: Getting your Customers to Talk](https://www.logisticsmarketing.com/blog/logistics-pr-strategies-getting-customers-talk) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/logistics-pr-strategies-getting-customers-talk#comments-listing) / Posted in [Logistics PR](https://www.logisticsmarketing.com/blog/topic/logistics-pr) Buyers of logistics services are busy people who, frankly, can’t devote a lot of time to promotional come-ons from logistics businesses. [Read the Full Article](https://www.logisticsmarketing.com/blog/logistics-pr-strategies-getting-customers-talk) January 2, 2015 ## [Simple and Clear at the Head of the Spear](https://www.logisticsmarketing.com/blog/simple-clear-head-spear) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/simple-clear-head-spear#comments-listing) / Posted in [Brand Positioning](https://www.logisticsmarketing.com/blog/topic/brand-positioning), [Marketing Logistics](https://www.logisticsmarketing.com/blog/topic/marketing-logistics) When I talk about brand positioning and marketing message strategy with logistics company clients, I sometimes use the metaphor of a spear.  You know, that pole with the dangerous, pointy thin![realistic 3d render of spear](https://www.logisticsmarketing.com/hs-fs/hubfs/Imported_Blog_Media/Spear-iStock_000037344416Medium.jpg?width=78&height=467&name=Spear-iStock_000037344416Medium.jpg)g at the end. [Read the Full Article](https://www.logisticsmarketing.com/blog/simple-clear-head-spear) December 19, 2014 ## [Create Your Marketing Dashboard Now](https://www.logisticsmarketing.com/blog/marketing-dashboard) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/marketing-dashboard#comments-listing) / Posted in [Marketing Metrics](https://www.logisticsmarketing.com/blog/topic/marketing-metrics), [Tools & Tips](https://www.logisticsmarketing.com/blog/topic/tools-tips), [Marketing Logistics](https://www.logisticsmarketing.com/blog/topic/marketing-logistics) If you don’t have one, create a marketing dashboard for your company now. [Read the Full Article](https://www.logisticsmarketing.com/blog/marketing-dashboard) December 5, 2014 ## [How Big is Your Funnel?](https://www.logisticsmarketing.com/blog/big-funnel) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/big-funnel#comments-listing) / Posted in [Selling Logistics Services](https://www.logisticsmarketing.com/blog/topic/selling-logistics-services), [Inbound Marketing](https://www.logisticsmarketing.com/blog/topic/inbound-marketing), [Marketing Logistics](https://www.logisticsmarketing.com/blog/topic/marketing-logistics) I am an advocate of [content marketing](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/content-marketing-mix-for-supply-chain), which is basically creating useful information that addresses the challenges faced by your best prospects. [Read the Full Article](https://www.logisticsmarketing.com/blog/big-funnel) Page 6 of 8 [«](https://www.logisticsmarketing.com/blog/page/5) [4](https://www.logisticsmarketing.com/blog/page/4) [5](https://www.logisticsmarketing.com/blog/page/5) [6](https://www.logisticsmarketing.com/blog/page/6) [»](https://www.logisticsmarketing.com/blog/page/7) ### Join My Email List ### Recent Posts [![Logistics Marketing has Become a Game of Hide-and-Seek – in Reverse](https://www.logisticsmarketing.com/hubfs/logistics-hide-and-seek-crop.jpg) Logistics Marketing has Become a Game of Hide-and-Seek – in Reverse September 29, 2021](https://www.logisticsmarketing.com/blog/logistics-marketing-hide-and-seek-in-reverse) [![Empathy is Key With Marketing Logistics Services](https://www.logisticsmarketing.com/hubfs/marketing-empathy-rev.jpg) Empathy is Key With Marketing Logistics Services December 8, 2020](https://www.logisticsmarketing.com/blog/empathy-key-marketing-logistics-service) [![Which Content Gating Strategy is Right for Your Logistics Business?](https://www.logisticsmarketing.com/hubfs/content-gating-strategy-382421741-crop.jpg) Which Content Gating Strategy is Right for Your Logistics Business? December 1, 2020](https://www.logisticsmarketing.com/blog/which-content-gating-strategy-is-right-for-you) [![How to Market Logistics Services: New Research Provides Direct Advice from Buyers](https://www.logisticsmarketing.com/hubfs/2020-survey-cover.jpg) How to Market Logistics Services: New Research Provides Direct Advice from Buyers May 15, 2020](https://www.logisticsmarketing.com/blog/how-to-market-logistics-services) ### Blog Categories - [3PL lead generation (2)](https://www.logisticsmarketing.com/blog/topic/3pl-lead-generation) - [Brand Positioning (9)](https://www.logisticsmarketing.com/blog/topic/brand-positioning) - [gdpr (1)](https://www.logisticsmarketing.com/blog/topic/gdpr) - [gdpr legislation (1)](https://www.logisticsmarketing.com/blog/topic/gdpr-legislation) - [Inbound Marketing (13)](https://www.logisticsmarketing.com/blog/topic/inbound-marketing) - [Logistics Lead Generation (7)](https://www.logisticsmarketing.com/blog/topic/logistics-lead-generation) - [Logistics Marketing (16)](https://www.logisticsmarketing.com/blog/topic/logistics-marketing) - [Logistics PR (1)](https://www.logisticsmarketing.com/blog/topic/logistics-pr) - [Logistics Sales (11)](https://www.logisticsmarketing.com/blog/topic/logistics-sales) - [Logistics Websites (4)](https://www.logisticsmarketing.com/blog/topic/logistics-websites) ### HubSpot Certficiations [![HubSpot Agency Partner](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/18F3CA0D64FE4A7F9586D17C714421C1.png)](https://academy.hubspot.com/certification-overview) [![HubSpot Marketing Software](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/907BC69D1C894380870FC7A6719E749F.png)](https://academy.hubspot.com/certification-overview) [![Inbound](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/a7457e2b4b084295a484b86ff0f96d73%20(1).png)](https://academy.hubspot.com/certification-overview) Copyright © Logistics Marketing Advisors. 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