Marketing is becoming a more relevant role within logistics businesses, but the function is rarely a driving force for the company.
Conformity is a powerful force. Nowhere is it more powerful than middle school and high school.
What if we showed up at an initial meeting with a company and spent 100% of the time understanding what they care about? No power point slides. No stories about the industry award you just won. No selling, period.
In his wonderful blog post about “being a d#ck to everyone he meets,” Marc Ensign talks about a helpful neighbor, Dick, who eased his family’s transition, after a long-distance move, into a new neighborhood.
Buyers of logistics services are busy people who, frankly, can’t devote a lot of time to promotional come-ons from logistics businesses.