Author Archives for ‘Jim Bierfeldt’

Jim Bierfeldt

About Jim Bierfeldt

Jim Bierfeldt is the founder and chief strategist at Logistics Marketing Advisors, a marketing firm that helps logistics businesses define and communicate their value, and then translate that value into revenue.

Recent Posts

Marketing Logistics Services: Heed Your “Parent” Voice

Conformity is a powerful force. Nowhere is it more powerful than middle school and high school.

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How are vaccinations like knowledge marketing?

Did you know that most vaccines contain a little bit of a disease germ?

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Selling Logistics Services: Is the Emphasis on “Me” or “You?”

What if we showed up at an initial meeting with a company and spent 100% of the time understanding what they care about?  No power point slides.  No stories about the industry award you just won. No selling, period.

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Logistics Sales: Why It Pays to Be a D#ck to Your Prospects

In his wonderful blog post about “being a d#ck to everyone he meets,” Marc Ensign talks about a helpful neighbor, Dick, who eased his family’s transition, after a long-distaLogistics sales is about helpingnce move, into a new neighborhood.

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Logistics PR Strategies: Getting your Customers to Talk

Buyers of logistics services are busy people who, frankly, can’t devote a lot of time to promotional come-ons from logistics businesses.

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Simple and Clear at the Head of the Spear

When I talk about brand positioning and marketing message strategy with logistics company clients, I sometimes use the metaphor of a spear.  You know, that pole with the dangerous, pointy thinrealistic 3d render of spearg at the end.

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Create Your Marketing Dashboard Now

If you don’t have one, create a marketing dashboard for your company now.

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How Big is Your Funnel?

I am an advocate of content marketing, which is basically creating useful information that addresses the challenges faced by your best prospects.

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Clueless in California…

So the other day, one of my clients gets a hit on their pay per click (PPC) campaign. It was from a company in California that wanted to sell this logistics company search marketing services.

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Tools & Tips: Google Your Site

We evaluate a lot of websites. We use our experience and insight to check performance, effectiveness, errors, and opportunities. We also use a number of tools.

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