Category Archive for ‘marketing logistics’

How to Market Logistics Services: New Research Provides Direct Advice from Buyers

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Marketing During COVID-19: Time to Recalibrate?

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Why an Active Marketing Program is a Logistics Company’s Best Salesperson

I was talking recently to my colleague Joe Lynch, who produces the Logistics of Logistics podcast. We got on the subject of marketing being a logistics company’s best sales person and Joe suggested “Let’s do a podcast on that.” So we did. Check out this recent episode of the Logistics of Logistics podcast.

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Marketing Logistics Services: How to Get, and Keep, Buyers’ Attention

Every couple of years, Logistics Marketing Advisors does a survey of professionals who make or influence purchasing decisions on logistics products or services. This year, we surveyed 100 buyers online and then followed up with direct interviews with 10 of these respondents to dig a little deeper.

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Use the New GDPR Legislation to Rethink the Way You Market

“GDPR.” You’ve likely seen those four letters pop up in your news feed and inbox quite a bit recently. Those letters are short for General Data Protection Regulation – a law created by the European Union (EU) to give its citizens the ability to protect their personal data and online privacy. It went into effect

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Marketing Shortcuts and Other Oxymorons

Don’t rely on marketing shortcuts to grow your business. Instead, build a logistics marketing system for the long term.
If you are the P&L owner of a logistics business, the absolute wrong question to be asking about marketing is “How do we get leads fast?”
Instead, ask yourself: “How do we become known for those things we do best among the prospects most likely to buy our service?”

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Brother Andrew, a Ruler, and a Wad of Cash

In marketing, we need to do a better job of establishing standards – marketing objectives against which we measure our performance. Luckily, we have high-tech tools that make it easier to measure marketing.

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Is Competitive Analysis Worth the Time and Effort?

It’s smart business to be aware of what your competition is doing. But be careful that the effort does not become a primary focus. If you have plans for a large-scale competitive analysis, here are some reasons to re-think how much time and resources you expend on the effort.

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Marketing ROI: Where Should You Spend Your Time?

Data indicates that the best marketing ROI for your logistics marketing business comes from investing time to get other people to tell your story for you.

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Hubspot ROI: A Tale of Two Holes

You need to weigh the costs of marketing automation software like HubSpot against the value of time – and how that time can contribute to meeting your ultimate sales and marketing objectives.

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