Marketo published some interesting data recently about marketing ROI and the lead acquisition tactics that are most likely to result in a sales opportunity.
Too few logistics businesses practice “outside-in marketing.” Instead, they focus their marketing on the services and key features they (and 500 other companies) offer. That’s a great strategy if your marketing goal is to blend in and go unnoticed.
“These leads suck!”
3PL businesses are not marketing driven and the role of marketing in logistics is not well defined. At least that’s been my experience having worked with close to 75 3PLs large and small.
Conformity is a powerful force. Nowhere is it more powerful than middle school and high school.