Category Archive for ‘marketing logistics’

My son plays minor league baseball, so I spend a fair amount of time in baseball stadiums.  The bathroom layouts in these and other stadiums are pretty similar – long rows of pretty generic white urinals.  But during a recent trip to New Jersey (sad to say I met neither Snooki nor The Boss), I used a bathroom with urinals that were quite different.

I’ve been doing B2B marketing and PR for a long time, inside and outside the logistics industry.  There are a lot of people doing it right, certainly.  But at many logistics businesses, there seems to be an undercurrent of dissatisfaction about marketing’s role in driving growth.

There is stiff competition for the attention of buyers of logistics services and products.  These folks get a steady stream of emails, phone calls, in-mails, and direct mailers, all vying to occupy a little bit of their brains, even if it’s just for a few seconds.

I am starting this logistics marketing blog for very selfish reasons. I want to get smarter.