--- title: LOGISTICS MARKETING BLOG | Logistics Lead Generation description: Logistics Lead Generation | --- - [ABOUT US](https://www.logisticsmarketing.com/marketing-communication-strategy) - [ARTICLES](https://www.logisticsmarketing.com/download-logistics-marketing-papers) - [BLOG](https://www.logisticsmarketing.com/blog) - [CONTACT US](https://www.logisticsmarketing.com/contact-us-to-make-3pl-marketing-process-better) - [860-866-6523](callto:8608666523) [![Logistics Marketing Advisors](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/lma-logo-472x80.png)](https://www.logisticsmarketing.com/) - [HOME](https://www.logisticsmarketing.com) - [Strategy + Brand](https://www.logisticsmarketing.com/marketing-communications-strategy-3pl-brands) - [Market Research](https://www.logisticsmarketing.com/target-marketing-research) - [Positioning and Messaging](https://www.logisticsmarketing.com/market-positioning) - [Marketing Planning](https://www.logisticsmarketing.com/marketing-plan-logistics-marketing) - [Branding](https://www.logisticsmarketing.com/branding-for-logistics) - [Advertising and Collateral](https://www.logisticsmarketing.com/marketing-communications-strategy-3pl-brands/advertising-collateral-sell-sheets) - [Inbound Marketing](https://www.logisticsmarketing.com/go-to-market-strategy-logistics) - [Content Creation](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/content-marketing-mix-for-supply-chain) - [Lead Nurturing](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/better-prospecting-with-lead-nurturing) - [Content Marketing Packages](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/strategic-marketing-plan-packages) - [Digital Marketing](https://www.logisticsmarketing.com/increase-sales-with-digital-marketing) - [Website Development](https://www.logisticsmarketing.com/website-development-logistics-marketing-objectives) - [Online Marketing](https://www.logisticsmarketing.com/online-marketing-strategy) - [Website Audit](https://www.logisticsmarketing.com/logistics-website-review) - [Public Relations](https://www.logisticsmarketing.com/pr-plan-and-public-relations-services) - [Publicity](https://www.logisticsmarketing.com/pr-plan-and-public-relations-services/publicity) - [Thought Leadership](https://www.logisticsmarketing.com/thought-leadership-logistics-marketing) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # Category Archive for ‘logistics lead generation’ [![Why an Active Marketing Program is a Logistics Company’s Best Salesperson](https://www.logisticsmarketing.com/hubfs/The_LoL_Podcast_Art_-_top-only.jpg)](https://www.logisticsmarketing.com/blog/why-an-active-marketing-program-is-a-logistics-companys-best-salesperson) November 12, 2019 ## [Why an Active Marketing Program is a Logistics Company’s Best Salesperson](https://www.logisticsmarketing.com/blog/why-an-active-marketing-program-is-a-logistics-companys-best-salesperson) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/why-an-active-marketing-program-is-a-logistics-companys-best-salesperson#comments-listing) / Posted in [Logistics Lead Generation](https://www.logisticsmarketing.com/blog/topic/logistics-lead-generation), [Logistics Sales](https://www.logisticsmarketing.com/blog/topic/logistics-sales), [Selling Logistics Services](https://www.logisticsmarketing.com/blog/topic/selling-logistics-services), [Marketing Logistics](https://www.logisticsmarketing.com/blog/topic/marketing-logistics) I was talking recently to my colleague Joe Lynch, who produces the Logistics of Logistics podcast. We got on the subject of marketing being a logistics company’s best sales person and Joe suggested “Let’s do a podcast on that.” So we did. Check out this recent episode of the Logistics of Logistics podcast. [Read the Full Article](https://www.logisticsmarketing.com/blog/why-an-active-marketing-program-is-a-logistics-companys-best-salesperson) October 28, 2016 ## [Marketing Shortcuts and Other Oxymorons](https://www.logisticsmarketing.com/blog/marketing-shortcuts-oxymorons) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/marketing-shortcuts-oxymorons#comments-listing) / Posted in [Logistics Lead Generation](https://www.logisticsmarketing.com/blog/topic/logistics-lead-generation), [Inbound Marketing](https://www.logisticsmarketing.com/blog/topic/inbound-marketing), [Marketing Logistics](https://www.logisticsmarketing.com/blog/topic/marketing-logistics) **Don’t rely on marketing shortcuts to grow your business. Instead, build a logistics marketing system for the long term.** If you are the P&L owner of a logistics business, the absolute wrong question to be asking about marketing is *“**How do we get leads fast?”*** Instead, ask yourself: ***“How do we become known for those things we do best among the prospects most likely to buy our service?”*** [Read the Full Article](https://www.logisticsmarketing.com/blog/marketing-shortcuts-oxymorons) August 19, 2016 ## [Empathetic Marketing: An Interview with Brian Carroll](https://www.logisticsmarketing.com/blog/empathetic-marketing-an-interview-with-brian-carroll) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/empathetic-marketing-an-interview-with-brian-carroll#comments-listing) / Posted in [Logistics Lead Generation](https://www.logisticsmarketing.com/blog/topic/logistics-lead-generation), [Selling Logistics Services](https://www.logisticsmarketing.com/blog/topic/selling-logistics-services), [Tools & Tips](https://www.logisticsmarketing.com/blog/topic/tools-tips), [Logistics Marketing](https://www.logisticsmarketing.com/blog/topic/logistics-marketing) ![Brian Carroll Lead Generation for the Complex Sale](https://www.logisticsmarketing.com/hs-fs/hubfs/Imported_Blog_Media/brian-carroll-book.png?width=350&height=311&name=brian-carroll-book.png)Recently I had a chance to do a Q&A with my colleague, [Brian Carroll](https://www.linkedin.com/in/brianjcarroll), consultant and author of [Lead Generation for the Complex Sale.](https://www.amazon.com/exec/obidos/ASIN/0071458972/startwithalea-20) I have followed Brian’s B2B Lead Blog for years and was interested in his latest focus area, empathetic marketing. [Read the Full Article](https://www.logisticsmarketing.com/blog/empathetic-marketing-an-interview-with-brian-carroll) July 8, 2016 ## [How Can Logistics Businesses Measure Marketing Effectiveness?](https://www.logisticsmarketing.com/blog/can-logistics-businesses) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/can-logistics-businesses#comments-listing) / Posted in [Logistics Lead Generation](https://www.logisticsmarketing.com/blog/topic/logistics-lead-generation), [Marketing Metrics](https://www.logisticsmarketing.com/blog/topic/marketing-metrics), [Logistics Marketing](https://www.logisticsmarketing.com/blog/topic/logistics-marketing) ![Measure Marketing Effectiveness Graphs](https://www.logisticsmarketing.com/hs-fs/hubfs/Imported_Blog_Media/salesgraphs-300x200.jpg?width=300&height=200&name=salesgraphs-300x200.jpg)To measure marketing effectiveness, there are gobs of metrics you can, and should, use – leads, website traffic and conversions, social connections and engagement… the list goes on. [Read the Full Article](https://www.logisticsmarketing.com/blog/can-logistics-businesses) March 25, 2016 ## [These Leads Suck! Marketing’s Role in Lead Qualification](https://www.logisticsmarketing.com/blog/marketings-role-lead-qualification) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/marketings-role-lead-qualification#comments-listing) / Posted in [Logistics Lead Generation](https://www.logisticsmarketing.com/blog/topic/logistics-lead-generation), [Logistics Sales](https://www.logisticsmarketing.com/blog/topic/logistics-sales), [Inbound Marketing](https://www.logisticsmarketing.com/blog/topic/inbound-marketing), [Marketing Logistics](https://www.logisticsmarketing.com/blog/topic/marketing-logistics) “These leads suck!” [Read the Full Article](https://www.logisticsmarketing.com/blog/marketings-role-lead-qualification) August 7, 2015 ## [How to Sell Logistics Services: Advice from Your Prospects](https://www.logisticsmarketing.com/blog/how-to-sell-logistics-services-advice-from-your-prospects) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/how-to-sell-logistics-services-advice-from-your-prospects#comments-listing) / Posted in [Logistics Lead Generation](https://www.logisticsmarketing.com/blog/topic/logistics-lead-generation), [Logistics Sales](https://www.logisticsmarketing.com/blog/topic/logistics-sales) If you want to know how to sell logistics services, the best people to ask are your potential customers. [Read the Full Article](https://www.logisticsmarketing.com/blog/how-to-sell-logistics-services-advice-from-your-prospects) June 26, 2015 ## [Marketing Supply Chain Services: How Do You Spend Your Time?](https://www.logisticsmarketing.com/blog/marketing-supply-chain-services) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/marketing-supply-chain-services#comments-listing) / Posted in [Logistics Lead Generation](https://www.logisticsmarketing.com/blog/topic/logistics-lead-generation), [Word-of-Mouth Marketing](https://www.logisticsmarketing.com/blog/topic/word-of-mouth-marketing) When marketing supply chain services or products, how do you spend your time -- telling your story or getting others to tell it for you? [Read the Full Article](https://www.logisticsmarketing.com/blog/marketing-supply-chain-services) Page 1 of 1 ### Join My Email List ### Recent Posts [![Logistics Marketing has Become a Game of Hide-and-Seek – in Reverse](https://www.logisticsmarketing.com/hubfs/logistics-hide-and-seek-crop.jpg) Logistics Marketing has Become a Game of Hide-and-Seek – in Reverse September 29, 2021](https://www.logisticsmarketing.com/blog/logistics-marketing-hide-and-seek-in-reverse) [![Empathy is Key With Marketing Logistics Services](https://www.logisticsmarketing.com/hubfs/marketing-empathy-rev.jpg) Empathy is Key With Marketing Logistics Services December 8, 2020](https://www.logisticsmarketing.com/blog/empathy-key-marketing-logistics-service) [![Which Content Gating Strategy is Right for Your Logistics Business?](https://www.logisticsmarketing.com/hubfs/content-gating-strategy-382421741-crop.jpg) Which Content Gating Strategy is Right for Your Logistics Business? 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