Category Archive for ‘logistics websites’

Use the New GDPR Legislation to Rethink the Way You Market

“GDPR.” You’ve likely seen those four letters pop up in your news feed and inbox quite a bit recently. Those letters are short for General Data Protection Regulation – a law created by the European Union (EU) to give its citizens the ability to protect their personal data and online privacy. It went into effecton May 25, 2018.

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Is Your Logistics Website Mobile-Ready?

I'm posting a little early this week to call attention to today -- April 21 -- as the day Google's newest algorithm change goes into effect.

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Tools & Tips: Google Your Site

We evaluate a lot of websites. We use our experience and insight to check performance, effectiveness, errors, and opportunities. We also use a number of tools.

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What does going to the barber have to do with logistics website writing?

I recently came across an old article by marketer Mike Moran that contained a story about a long-haired hippie in the 1960s struggling to get a ride to his destination. The hitchhiker kept sticking out his thumb, but no one stopped. Finally, he scrawled on a piece of cardboard, "Going to the Barber" and he was picked up within minutes.

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