Category Archive for ‘logistics marketing’

To win in logistics marketing, lose the fear

I like nature in the raw. Seeing and experiencing unexplored places. With family obligations and work, I don’t get to scratch that itch often, but I’ve done remote glacier hiking in Alaska, spent time in the Amazon rainforest, walked through the South Bronx after midnight (OK, not fair. I grew up there.). Once, in the

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Is Logistics Art?

I read a quote the other day from marketing pundit Seth Godin: “Don’t find customers for products, build products for customers.” This got me thinking about artists, designers and other creatives. Isn’t that what they do? They get work by doing great work and earning and cultivating a reputation. People then seek them out, and

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Marketing Logistics Services the Pinball Machine Way

In my younger days, I spent many a night in a particular Irish tavern in the Bronx, NY. Good friends. Good fun. Good beer. And a few things you’d see in most taverns – a pool table, a dart board and, over in the corner, a pinball machine. I didn’t mess with the pinball machine

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Marketing Logistics Services: Heed Your “Parent” Voice

Conformity is a powerful force. Nowhere is it more powerful than middle school and high school. Parents know it and most of us have made the speech more than once. “Be yourself…Find your own voice…Celebrate your uniqueness… Don’t be a cookie-cutter kid…(fill in your own version)” Despite the speeches, conformity often wins. Why? Because being

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Logistics Sales: Why It Pays to Be a D#ck to Your Prospects

In his wonderful blog post about “being a d#ck to everyone he meets,” Marc Ensign talks about a helpful neighbor, Dick, who eased his family’s transition, after a long-distance move, into a new neighborhood. What a marvelous thing to find yourself in a strange place where you know literally no one and, all of a

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