Category Archive for ‘inbound marketing’

How are vaccinations like knowledge marketing?

Did you know that most vaccines contain a little bit of a disease germ?

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How Big is Your Funnel?

I am an advocate of content marketing, which is basically creating useful information that addresses the challenges faced by your best prospects.

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Clueless in California…

So the other day, one of my clients gets a hit on their pay per click (PPC) campaign. It was from a company in California that wanted to sell this logistics company search marketing services.

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