Category Archive for ‘selling logistics services’

How Big is Your Funnel?

I am an advocate of content marketing, which is basically creating useful information that addresses the challenges faced by your best prospects.

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We Stink at That...

During one of my first jobs out of college, I had the assignment to write a story about the successful New York City restauranteur, Maurice Reidy, who was being honored by my employer.

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Helpful Is the New Sexy

It’s been a very long time since anyone has called me “sexy."

OK, cards on the table… no one has ever called me “sexy.”

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Marketing Logistics Services: How Finding an LSP is Like Finding a Plumber

When you’re in need of a plumber, or an electrician or similar professional help, my guess is you ask three questions in succession:

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Sell it like it is

Does your logistics business have an inferiority complex?

Any Seinfeld fans out there?

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Rejection: Is there an upside?

NoI recently accepted a trial offer to download stock images for free for a short period.  As a rule, I try to avoid stock, but they’re necessary at times and, after all, free is a good deal.  My experience with Bigstock Photo was great.  Finding and downloading images was fast and easy. But what was most interesting was the series of messages that were triggered on their website when I clicked “cancel my trial” a few days in.

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Marketing Logistics: what buyers of logistics services say about getting, and keeping, their attention

There is stiff competition for the attention of buyers of logistics services and products.  These folks get a steady stream of emails, phone calls, in-mails, and direct mailers, all vying to occupy a little bit of their brains, even if it’s just for a few seconds.

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