Category Archive for ‘selling logistics services’

I am an advocate of content marketing, which is basically creating useful information that addresses the challenges faced by your best prospects.

During one of my first jobs out of college, I had the assignment to write a story about the successful New York City restauranteur, Maurice Reidy, who was being honored by my employer.

It’s been a very long time since anyone has called me “sexy."

OK, cards on the table… no one has ever called me “sexy.”

When you’re in need of a plumber, or an electrician or similar professional help, my guess is you ask three questions in succession:

Does your logistics business have an inferiority complex?

Any Seinfeld fans out there?

I recently accepted a trial offer to download stock images for free for a short period.  As a rule, I try to avoid stock, but they’re necessary at times and, after all, free is a good deal.  My experience with Bigstock Photo was great.  Finding and downloading images was fast and easy. But what was most interesting was the series of messages that were triggered on their website when I clicked “cancel my trial” a few days in.

There is stiff competition for the attention of buyers of logistics services and products.  These folks get a steady stream of emails, phone calls, in-mails, and direct mailers, all vying to occupy a little bit of their brains, even if it’s just for a few seconds.