---
title: Logistics Marketing Advisors - Client Results
description: At the start of our relationship with every new client, Logistics Marketing Advisors establishes a clear, objective baseline of agreed metrics.
---

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# Client Results

A historical look at key metrics for 4 clients

At the start of our relationship with every new client, Logistics Marketing Advisors establishes a clear, objective baseline of agreed metrics. We closely track performance against these sales and marketing metrics and, each month, report on progress. Below are results from select clients, along with a short summary of how we brought value to the company.  

## Client #1

### Large Global Freight Forwarder and 3PL

We repositioned this global company from a general forwarder to a specialist 3PL with a strong focus on freight moving to/from/within Asia Pac. The project included full-on market research, positioning, message strategy, and a comprehensive marketing plan. The core of that plan was an inbound marketing strategy that included publishing an average of 50+ educational blog articles and 4 detailed eBooks annually, along with videos, infographics, case studies, a LinkedIn newsletter, and a monthly Asia-Pac Freight Report.

| **Item** | **Baseline** | **Year4** |
| --- | --- | --- |
| **Unique visitors** | 19,800/month | 27,490/month |
| **Organic sessions** | 5,632/month | 18,680/month |
| **LinkedIn followers** | 6,014 | 12,747 |
| **WeChat followers** | 2,621 | 6,618 |
| **Total "contact us" form submissions** | 38/month | 165/month |
| **Total form submissions** (contact us, gated content, newsletter, etc.) | 138/month | 340/month |

 

## Client #2

### National Fulfillment Warehousing 3PL

We repositioned this company from a general-purpose 3PL to a specialized provider of direct-to-consumer fulfillment services. To reinforce this positioning, we became regular publishers of helpful eBooks and promoted these offers through consistent blogging to drive site traffic. We operate on the HubSpot platform and migrated this client away from the SalesForce CRM to HubSpot's all-in-one marketing automation/CRM system. This has allowed closed-loop tracking of marketing success and ROI.  The company's CAGR since we began working with them has been 18.2%. 

| **Item** | **Baseline** | **Year1** | **Year2** | **Year3** | **Year4** | **Year5** | **Year6** | **Comment** |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| **Visits/Sessions** (Monthly Avg) | 3,964 | **4,137** | **4,476** | **5,565** | **7,214** | **7,168** | **10,166** | 156% increase vs baseline |
| **Organic Search** (Monthly Avg) | 1,145 | **1,803** | **2,014** | **2,983** | **3,768** | **3,948** | **5,129** | 348% increase |
| **Contact Us Form Fills** (Monthly Avg) | 7 | **49** | **70** | **99** | **126** | **105** | **119** | 1,600% increase |
| **eBook Downloads** (Monthly Avg) | 5 | **14** | **41** | **46** | **75** | **64** | **25** | 400% increase |
| **Pipeline Size – Marketing Generated** (AVG) | -- | **$5.3M** | **$9.3M** | **$9.1M** | **$9.8M** | **$6.4M** | **$27.2M** | Avg % of pipeline that is marketing-generated: 2016: 32% 2017: 39% 2018: 46% 2019: 68% 2020: 46% 2021: 67% |

 

## Client #3

### Regional North Carolina 3PL

For this regional warehousing company, we positioned them as a specialist logistics provider to the aerospace, food and other regulated industries. An inbound marketing program has made the company's website it's best "salesperson," and has eliminated the need for cold calls and sales prospecting. The company has expanded from 5 to 9 large warehouses in just 5 years to accommodate the added demand for its services.

| **Item** | **Baseline** | **Year1** | **Year2** | **Year3** | **Year4** | **Year5** | **Year6** | **Comment** |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| **Visits/Sessions** (Monthly Avg) | 397 | **1,482** | **1,469** | **2,700** | **3,528** | **4,061** | **4,707** | 1,086% increase vs baseline |
| **Organic Search** (Monthly Avg) | 197 | **419** | **811** | **2,039** | **2,844** | **3,349** | **3,669** | 1,762% increase |
| **Contact Us Form Fills** (Monthly Avg) | 1 | **18** | **19** | **29** | **35** | **35** | **34** | 3,300% increase |

 

## Client #4

### National Warehousing and Transportation 3PL

We repositioned this full-service 3PL from a generalist logistics provider to one focused on highly efficient consumer goods distribution. An integrated marketing effort combined public relations, content marketing, digital advertising, social media marketing, case studies and search optimization to drive an increasing number of leads into the sales pipeline.  

| **Item** | **Baseline** | **Year1** | **Year2** | **Year3** | **Year4** | **Year5** | **Year6** | **Comment** |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| **Visits/Sessions** (Monthly Avg) | 1,595 | **5,755** | **6,033** | **7,814** | **8,666** | **9,745** | **11,548** | 624% increase vs baseline |
| **Organic Search** (Monthly Avg) | 749 | **3,986** | **4,520** | **6,136** | **6,829** | **6,492** | **7,018** | 836% increase |
| **Contact Conversions** (Monthly Avg) | 4 | **108** | **66** | **185** | **203** | **168** | **489** | 12,125% increase |

 

## Client #5

### National Freight Broker

This national company generated most of its profit from its core business of moving bulk freight shipments. The problem was its website and marketing materials did not celebrate this truly unique point of difference. We immediately changed that, promoting the firm as bulk freight experts. Several eBooks were created and a regular blogging program began to position the company as thought leaders in this niche space.  We made it much easier for the company's target prospects to *find them*.  As a result, inbound leads that were once non-existent now flow in daily. 

| **Item** | **Baseline** | **Year1** | **Year2** | **Year3** | **Year4** | **Comment** |
| --- | --- | --- | --- | --- | --- | --- |
| **Visits/Sessions** (Monthly Avg) | 1,320 | **1,341** | **2,673** | **3,732** | **3,506** | 165% increase vs baseline |
| **Organic Search** (Monthly Avg) | 298 | **538** | **1,545** | **2,486** | **2,379** | 698% increase |
| **Contact Us Form Fills** (Monthly Avg) | 3 | **24** | **33** | **33** | **45** | 1,400% increase |
| **eBook Downloads** (Monthly Avg) | 0 | **20** | **54** | **73** | **56** |   |

### Recent Posts

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