At the start of our relationship with every new client, Logistics Marketing Advisors establishes a clear, objective baseline of agreed metrics. We closely track performance against these sales and marketing metrics and, each month, report on progress. Below are results from select clients, along with a short summary of how we brought value to the company.  

Client #1

National Fulfillment Warehousing 3PL

We repositioned this company from a general-purpose 3PL to a specialized provider of direct-to-consumer fulfillment services. To reinforce this positioning, we became regular publishers of helpful eBooks and promoted these offers through consistent blogging to drive site traffic. We operate on the HubSpot platform and migrated this client away from the SalesForce CRM to HubSpot's all-in-one marketing automation/CRM system. This has allowed closed-loop tracking of marketing success and ROI.  The company's CAGR since we began working with them has been 18.2%. 

Item

Baseline
(Q4 2014)

2016

2017

2018

2019

2020

2021

Comment

Visits/Sessions (Monthly Avg)

3,964

4,137

4,476

5,565

7,214

7,168

10,166

156% increase vs baseline

Organic Search (Monthly Avg)

1,145

1,803

2,014

2,983

3,768

3,948

5,129

348% increase

Contact Us Form Fills (Monthly Avg)

7

49

70

99

126

105

119

1,600% increase

eBook Downloads (Monthly Avg)

5

14

41

46

75

64

25

400% increase

Pipeline Size – Marketing Generated (AVG)

--

$5.3M

$9.3M

$9.1M

$9.8M

$6.4M

$27.2M

Avg % of pipeline that is marketing-generated:

2016: 32%
2017: 39%
2018: 46%
2019: 68%
2020: 46%
2021: 67%

 

Client #2

Regional North Carolina 3PL

For this regional warehousing company, we positioned them as a specialist logistics provider to the aerospace, food and other regulated industries. An inbound marketing program has made the company's website it's best "salesperson," and has eliminated the need for cold calls and sales prospecting. The company has expanded from 5 to 9 large warehouses in just 5 years to accommodate the added demand for its services.

Item

Baseline
(Jan 2014)

2016

2017

2018

2019

2020

2021

Comment

Visits/Sessions (Monthly Avg)

397

1,482

1,469

2,700

3,528

4,061

4,707

1,086% increase vs baseline

Organic Search (Monthly Avg)

197

419

811

2,039

2,844

3,349

3,669

1,762% increase

Contact Us Form Fills (Monthly Avg)

1

18

19

29

35

35

34

3,300% increase

 

Client #3

National Warehousing and Transportation 3PL

We repositioned this full-service 3PL from a generalist logistics provider to one focused on highly efficient consumer goods distribution. An integrated marketing effort combined public relations, content marketing, digital advertising, social media marketing, case studies and search optimization to drive an increasing number of leads into the sales pipeline.  

Item

Baseline
(2007)

2016

2017

2018

2019

2020

2021

Comment

Visits/Sessions
(Monthly Avg)

1,595

5,755

6,033

7,814

8,666

9,745

11,548

624% increase vs baseline

Organic Search
(Monthly Avg)

749

3,986

4,520

6,136

6,829

6,492

7,018

836% increase

Contact Conversions
(Monthly Avg)

4

108

66

185

203

168

489

12,125% increase

 

Client #4

National Freight Broker

This national company generated most of its profit from its core business of moving bulk freight shipments. The problem was its website and marketing materials did not celebrate this truly unique point of difference. We immediately changed that, promoting the firm as bulk freight experts. Several eBooks were created and a regular blogging program began to position the company as thought leaders in this niche space.  We made it much easier for the company's target prospects to find them.  As a result, inbound leads that were once non-existent now flow in daily. 

Item

Baseline (Sept 2017)

2018

2019

2020

2021

Comment

Visits/Sessions (Monthly Avg)

1,320

1,341

2,673

3,732

3,506

165% increase vs baseline

Organic Search (Monthly Avg)

298

538

1,545

2,486

2,379

698% increase

Contact Us Form Fills (Monthly Avg)

3

24

33

33

45

1,400% increase

eBook Downloads (Monthly Avg)

0

20

54

73

56