An experienced Inbound Marketer is needed for a B2B marketing consulting firm – Logistics Marketing Advisors (LMA) – that works exclusively in the logistics industry. The ideal candidate would be a strong writer with experience in digital/inbound marketing. Comfort level with B2B marketing (ideally, logistics marketing) and experience with HubSpot are both pluses.

We would require someone full time or near full time. We are also open to someone working as a full-time or near full-time contractor. The agency is Connecticut-based, but candidate could be anywhere.

Primary responsibilities will vary greatly and could include:

  • Working directly with clients on strategy and planning
  • Working with the LMA team to develop and execute marketing plans
  • Writing and posting of search-optimized blog posts
  • Writing of web content, white papers and case studies
  • Keyword research and optimization of web pages (in Wordpress and HubSpot back ends)
  • Social media scheduling and posting
  • Participation in variety of creative assignments – direct marketing
  • Email marketing execution and measurement
  • Development of monthly client metrics dashboards
  • Project management

The ideal candidate will have the following strengths:

  • Ability to work independently and stay productive in current pandemic environment
  • Strong writer – ability to simplify complex topics
  • Creative
  • Digital and social media savvy
  • Comfort level working directly with clients in an advisory capacity
  • Tech savvy, with ability to make changes in different web platforms (HubSpot and Wordpress) and use email marketing tools (training available)
  • Highly organized and deadline conscious

Interested candidates can contact LMA president Jim Bierfeldt – Jim@logisticsmarketing.com