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Category Archive for ‘Miscellaneous’

Logistics and the Hard Sell

You’re at a good friend’s house party. It’s Friday night and you want to relax and unwind after a long, hard work week.The host introduces you to someone and walks away.  You share a laugh and some small talk with your new acquaintance during a casual five-minute discussion. Then the person says: “Hey, it seems Read the Full Article

Marketing Logistics: Would You Rather Be Liked By Many, or Loved By a Few?

This week’s blog poses a philosophical question: Would you rather be liked by many, or loved by a few? For humans (statistically, still the majority of this blog’s readers), the answer would likely be love and the rewards that come with these deep emotional bonds. Okay, for freight brokers and some transportation companies, it might Read the Full Article