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Category Archive for ‘Marketing Logistics’

Marketing Logistics Services: How Finding an LSP is Like Finding a Plumber

When you’re in need of a plumber, or an electrician or similar professional help, my guess is you ask three questions in succession: “Who do I know?” “Who do you know?” “Who’s out there who knows?” We start with “Who do I know?” Clearly, if you have someone you know and trust, questions 2 and 3 Read the Full Article

Marketing for Logistics: What’s Your Value Proposition?

How clear and crisp is your company’s value proposition? In my last blog post, I talked about writing for websites and the importance of having a clear, simple expression of your company’s value. It’s important not only when marketing for logistics, but for any product or service. Here are a few websites outside the logistics Read the Full Article

Does This Sound Familiar?

I’ve been doing B2B marketing and PR for a long time, inside and outside the logistics industry.  There are a lot of people doing it right, certainly.  But at many logistics businesses, there seems to be an undercurrent of dissatisfaction about marketing’s role in driving growth. The boss doesn’t really understand how investments in marketing Read the Full Article

Marketing Logistics: what buyers of logistics services say about getting, and keeping, their attention

There is stiff competition for the attention of buyers of logistics services and products.  These folks get a steady stream of emails, phone calls, in-mails, and direct mailers, all vying to occupy a little bit of their brains, even if it’s just for a few seconds. Ever wonder what it’s like to be on the Read the Full Article

Marketing for Logistics Businesses

I am starting this logistics marketing blog for very selfish reasons. I want to get smarter. The discipline of blogging, however often you do it, involves sitting down and thinking through an idea, perhaps to a level you wouldn’t have if you weren’t trying to communicate the thought clearly. In the process of thinking about Read the Full Article