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Category Archive for ‘Inbound Marketing’

GDPR legislation

Use the New GDPR Legislation to Rethink the Way You Market

“GDPR.” You’ve likely seen those four letters pop up in your news feed and inbox quite a bit recently. Those letters are short for General Data Protection Regulation – a law created by the European Union (EU) to give its citizens the ability to protect their personal data and online privacy. It went into effect Read the Full Article

Marketing Shortcuts and Other Oxymorons

Don’t rely on marketing shortcuts to grow your business. Instead, build a logistics marketing system for the long term.

If you are the P&L owner of a logistics business, the absolute wrong question to be asking about marketing is “How do we get leads fast?”

Instead, ask yourself: “How do we become known for those things we do best among the prospects most likely to buy our service?”
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Practical Content Marketing Templates

Content has become the centerpiece of many logistics marketing programs. The downside of that for logistics marketers is that creating good content takes a whole lot of time. Logistics business aren’t exactly known for keeping large marketing staffs, so it’s important that your content creation process is as efficient as possible. Following are a few Read the Full Article

These Leads Suck! Marketing’s Role in Lead Qualification

Content marketers need to own the lead qualification process. Whether Marketing delivers “likely candidates” or “sure-thing candidates,” either path requires more effort to identify the non-buyers, poor fits, and early-stage prospects. Learn about lead qualification strategies and methods, including qualifying leads in the middle of the sales funnel, and if Marketing is prepared to own the pre-qualification process. Read the Full Article

Marketing for Logistics: Is There Too Much Content?

Logistics businesses are getting wise to the idea that “helping” is the new “selling.” When marketing for logistics, more and more educational content is being created that aims simply to make prospects smarter. According to Brad Berger, publisher of the logistics information portal and magazine Supply Chain Brain, “The volume of provider-generated content has easily Read the Full Article