--- title: Is Your Logistics Website Mobile-Ready? description: If your logistics website is not mobile-friendly, Google's new algorithm will began penalizing you starting April 21, lowering your search rankings. --- - [ABOUT US](https://www.logisticsmarketing.com/marketing-communication-strategy) - [ARTICLES](https://www.logisticsmarketing.com/download-logistics-marketing-papers) - [BLOG](https://www.logisticsmarketing.com/blog) - [CONTACT US](https://www.logisticsmarketing.com/contact-us-to-make-3pl-marketing-process-better) - [860-866-6523](callto:8608666523) [![Logistics Marketing Advisors](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/lma-logo-472x80.png)](https://www.logisticsmarketing.com/) - [HOME](https://www.logisticsmarketing.com) - [Strategy + Brand](https://www.logisticsmarketing.com/marketing-communications-strategy-3pl-brands) - [Market Research](https://www.logisticsmarketing.com/target-marketing-research) - [Positioning and Messaging](https://www.logisticsmarketing.com/market-positioning) - [Marketing Planning](https://www.logisticsmarketing.com/marketing-plan-logistics-marketing) - [Branding](https://www.logisticsmarketing.com/branding-for-logistics) - [Advertising and Collateral](https://www.logisticsmarketing.com/marketing-communications-strategy-3pl-brands/advertising-collateral-sell-sheets) - [Inbound Marketing](https://www.logisticsmarketing.com/go-to-market-strategy-logistics) - [Content Creation](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/content-marketing-mix-for-supply-chain) - [Lead Nurturing](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/better-prospecting-with-lead-nurturing) - [Content Marketing Packages](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/strategic-marketing-plan-packages) - [Digital Marketing](https://www.logisticsmarketing.com/increase-sales-with-digital-marketing) - [Website Development](https://www.logisticsmarketing.com/website-development-logistics-marketing-objectives) - [Online Marketing](https://www.logisticsmarketing.com/online-marketing-strategy) - [Website Audit](https://www.logisticsmarketing.com/logistics-website-review) - [Public Relations](https://www.logisticsmarketing.com/pr-plan-and-public-relations-services) - [Publicity](https://www.logisticsmarketing.com/pr-plan-and-public-relations-services/publicity) - [Thought Leadership](https://www.logisticsmarketing.com/thought-leadership-logistics-marketing) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # LOGISTICS MARKETING BLOG April 21, 2015 ## [Is Your Logistics Website Mobile-Ready?](https://www.logisticsmarketing.com/blog/is-your-logistics-website-mobile-ready) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/is-your-logistics-website-mobile-ready#comments-listing) / Posted in [Tools & Tips](https://www.logisticsmarketing.com/blog/topic/tools-tips), [Logistics Websites](https://www.logisticsmarketing.com/blog/topic/logistics-websites) ![Jim Bierfeldt](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/Jim_Bierfeldt-150x150.jpg) Jim Bierfeldt is the founder and chief strategist at Logistics Marketing Advisors, a marketing firm that helps logistics businesses define and communicate their value, and then translate that value into revenue. - - - - - [mailto:?body=https://www.logisticsmarketing.com/blog/is-your-logistics-website-mobile-ready&text=Is%20Your%20Logistics%20Website%20Mobile-Ready?](mailto:?body=https://www.logisticsmarketing.com/blog/is-your-logistics-website-mobile-ready&text=Is%20Your%20Logistics%20Website%20Mobile-Ready?) I'm posting a little early this week to call attention to today -- **April 21** -- as the day Google's newest algorithm change goes into effect. The biggest change is that internet searches done on mobile devices will now favor logistics websites that are mobile-friendly. That's significant since more than 60% of online traffic comes from mobile. ![Google update will impact logistics website owners](https://www.logisticsmarketing.com/hs-fs/hubfs/Imported_Blog_Media/algorithm-update1.gif?width=240&height=75&name=algorithm-update1.gif)In Google's own words "Starting April 21 we will be expanding our use of mobile-friendliness as a ranking signal.  This change...will have a significant impact on our search results." Why are they making this change?  For the same reason Google initiates any major algorithm change: it wants users to have a great online experience, to easily find what they're searching for, and to end up on high-quality, easy-to-use sites. ## Is your logistics website mobile ready? To find out, take Google's [mobile friendly test](https://www.google.com/webmasters/tools/mobile-friendly/).  Or, use your smart phone to look up your site on Google.  If you don't see the gray "mobile-friendly" label listed under your URL in the search results, you've got some work to do. If you were a local business, like a restaurant, this change from Google might impact you much more severely. But you might be surprised at the percent of your logistics website visitors that come from mobile.  To learn this percentage, refer to your site analytics package.  If, like many logistics website owners, you use the free [Google Analytics](http://www.google.com/analytics/ce/nrs/) package, open the application and navigate to Audience/Mobile/Overview using the left column navigation.  The resulting data to the right will break down the percent of visitors who arrive via desktop, mobile or tablet. ## What to do if your logistics website is not mobile-friendly If your site is not mobile-friendly, your rankings on mobile searches will likely fall, lowering the volume of traffic to your site. Our advice: fix it. The last thing you want is to make your logistics company harder to find on the web. If you want to dig into the details yourself, [Google Webmaster Tools](https://www.google.com/webmasters/tools/home) (GWT) can help. If you don't have the tool, it's easy to [set up a GWT account](https://support.google.com/webmasters/answer/6001104?hl=en).  Once set up, simply navigate to the [mobile-friendly usability report](https://www.google.com/webmasters/tools/mobile-usability) for a full list of mobile usability issues across your site. Alternatively, you can work with a [digital marketing firm](https://www.logisticsmarketing.com/increase-sales-with-digital-marketing/) to tweak your existing site or migrate the site to a mobile-friendly platform.  This could be a good time, as well, to do a comprehensive [website audit](https://www.logisticsmarketing.com/logistics-website-review/) to review your logistics website's performance on a range of factors, including search engine optimization. **Links from this post:** - [How to test if your site is mobile friendly in Google.](https://www.google.com/webmasters/tools/mobile-friendly/) - [Sign up for a free Google Analytics account.](http://www.google.com/analytics/ce/nrs/) - [Set up Google Webmaster Tools for detailed analysis of your logistics site.](https://www.google.com/webmasters/tools/home) - [Get a free mobile-friendly usability report for your site from Google Webmaster Tools.](https://www.google.com/webmasters/tools/mobile-usability) - [Work with a digital marketing firm (link to Logistics Marketing Advisors).](https://www.logisticsmarketing.com/increase-sales-with-digital-marketing/) - [Request a website audit to discover more about the effectiveness of your logistics website.](https://www.logisticsmarketing.com/logistics-website-review/) ### Related posts [Marketing Logistics Services: How to Get, and Keep, Buyers’ Attention](https://www.logisticsmarketing.com/blog/marketing-logistics-services-buyers-attention) April 21, 2015   /   No Comments [Use the New GDPR Legislation to Rethink the Way You Market](https://www.logisticsmarketing.com/blog/use-gdpr-legislation-rethink-the-way-you-market) April 21, 2015   /   No Comments [Brother Andrew, a Ruler, and a Wad of Cash](https://www.logisticsmarketing.com/blog/brother-andrew-a-ruler-and-a-wad-of-cash) April 21, 2015   /   No Comments [Empathetic Marketing: An Interview with Brian Carroll](https://www.logisticsmarketing.com/blog/empathetic-marketing-an-interview-with-brian-carroll) April 21, 2015   /   No Comments ### Recent Posts [![Logistics Marketing has Become a Game of Hide-and-Seek – in Reverse](https://www.logisticsmarketing.com/hubfs/logistics-hide-and-seek-crop.jpg) Logistics Marketing has Become a Game of Hide-and-Seek – in Reverse September 29, 2021](https://www.logisticsmarketing.com/blog/logistics-marketing-hide-and-seek-in-reverse) [![Empathy is Key With Marketing Logistics Services](https://www.logisticsmarketing.com/hubfs/marketing-empathy-rev.jpg) Empathy is Key With Marketing Logistics Services December 8, 2020](https://www.logisticsmarketing.com/blog/empathy-key-marketing-logistics-service) [![Which Content Gating Strategy is Right for Your Logistics Business?](https://www.logisticsmarketing.com/hubfs/content-gating-strategy-382421741-crop.jpg) Which Content Gating Strategy is Right for Your Logistics Business? 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