--- title: Is Logistics Art? description: Is Logistics Art? --- - [ABOUT US](https://www.logisticsmarketing.com/marketing-communication-strategy) - [ARTICLES](https://www.logisticsmarketing.com/download-logistics-marketing-papers) - [BLOG](https://www.logisticsmarketing.com/blog) - [CONTACT US](https://www.logisticsmarketing.com/contact-us-to-make-3pl-marketing-process-better) - [860-866-6523](callto:8608666523) [![Logistics Marketing Advisors](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/lma-logo-472x80.png)](https://www.logisticsmarketing.com/) - [HOME](https://www.logisticsmarketing.com) - [Strategy + Brand](https://www.logisticsmarketing.com/marketing-communications-strategy-3pl-brands) - [Market Research](https://www.logisticsmarketing.com/target-marketing-research) - [Positioning and Messaging](https://www.logisticsmarketing.com/market-positioning) - [Marketing Planning](https://www.logisticsmarketing.com/marketing-plan-logistics-marketing) - [Branding](https://www.logisticsmarketing.com/branding-for-logistics) - [Advertising and Collateral](https://www.logisticsmarketing.com/marketing-communications-strategy-3pl-brands/advertising-collateral-sell-sheets) - [Inbound Marketing](https://www.logisticsmarketing.com/go-to-market-strategy-logistics) - [Content Creation](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/content-marketing-mix-for-supply-chain) - [Lead Nurturing](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/better-prospecting-with-lead-nurturing) - [Content Marketing Packages](https://www.logisticsmarketing.com/go-to-market-strategy-logistics/strategic-marketing-plan-packages) - [Digital Marketing](https://www.logisticsmarketing.com/increase-sales-with-digital-marketing) - [Website Development](https://www.logisticsmarketing.com/website-development-logistics-marketing-objectives) - [Online Marketing](https://www.logisticsmarketing.com/online-marketing-strategy) - [Website Audit](https://www.logisticsmarketing.com/logistics-website-review) - [Public Relations](https://www.logisticsmarketing.com/pr-plan-and-public-relations-services) - [Publicity](https://www.logisticsmarketing.com/pr-plan-and-public-relations-services/publicity) - [Thought Leadership](https://www.logisticsmarketing.com/thought-leadership-logistics-marketing) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # LOGISTICS MARKETING BLOG May 29, 2015 ## [Is Logistics Art?](https://www.logisticsmarketing.com/blog/is-logistics-art) by [Jim Bierfeldt](https://www.logisticsmarketing.com/blog/author/jim-bierfeldt) / [No Comments](https://www.logisticsmarketing.com/blog/is-logistics-art#comments-listing) / Posted in [Inbound Marketing](https://www.logisticsmarketing.com/blog/topic/inbound-marketing), [Logistics Marketing](https://www.logisticsmarketing.com/blog/topic/logistics-marketing) ![Jim Bierfeldt](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Images/Jim_Bierfeldt-150x150.jpg) Jim Bierfeldt is the founder and chief strategist at Logistics Marketing Advisors, a marketing firm that helps logistics businesses define and communicate their value, and then translate that value into revenue. - - - - - [mailto:?body=https://www.logisticsmarketing.com/blog/is-logistics-art&text=Is%20Logistics%20Art?](mailto:?body=https://www.logisticsmarketing.com/blog/is-logistics-art&text=Is%20Logistics%20Art?) I read a quote the other day from marketing pundit Seth Godin:  “Don’t find customers for products, build products for customers.” This got me thinking about artists, designers and other creatives.  Isn’t that what they do? ![starry-starry-night](https://www.logisticsmarketing.com/hs-fs/hubfs/Imported_Blog_Media/starry-starry-night-300x237.jpg?width=300&height=237&name=starry-starry-night-300x237.jpg)They get work by doing great work and earning and cultivating a reputation. People then seek them out, and the resulting collaboration is a custom-designed sculpture, house, video, portrait. **Well, isn’t logistics art?** You can’t hang it on a wall, but it’s art just the same. The solution reflects your unique take on the interplay of people, process and systems for a particular set of factors. So if logistics is art, can we learn anything from how artists, designers and other creatives get new business? The architect with a vision for creating non-traditional, collaborative work spaces on a large scale is not hiring a telesales company to try and get her sales appointments. She’s busy owning her vision – conceiving and creating great work spaces and sharing that vision, and her work, with the world.  That’s how she markets. She hopes her approach will resonate with a select few companies that will seek her out in order to build something great. Like this architect, you ideally want to be on the *receiving end* of sales calls, instead of relying on annoying and interruptive outbound calls and emails to scare up prospects. **To do that, you need to own your own vision.   ** Ask yourself these questions: - For what particular set of customers is my company building its product? - What’s our perspective on the challenges they face? - What’s our unique take on how to solve for these challenges? - What examples are there of successful applications of this approach? The answers to these questions could be a blog post, a feature story in a magazine, a slide presentation, a speech at a conference, a case study, a podcast, a video…. **It’s not enough to think it; share it. ** Become an evangelist. Not to everyone.  Just to the select group for which you’re art is most relevant.   --- ### Free eBook: **[![Lead Generation](https://www.logisticsmarketing.com/hs-fs/hubfs/Imported_Blog_Media/thumbnail-Lead-Generation-Whos-Job-Is-It.jpg?width=160&height=124&name=thumbnail-Lead-Generation-Whos-Job-Is-It.jpg)](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Doc/Lead-Generation-for-Logistics-Services.pdf)Lead Generation for Logistics Services: Who's Job Is It, Anyway?** During a phone discussion on marketing with the senior executive of a large, warehouse-based logistics firm, I shared my perspective that many such companies make salespeople work too hard to unearth sales opportunities. After a brief silence, the executive said, tersely, “That’s what I pay them for.” [Download the eBook](https://www.logisticsmarketing.com/hubfs/Logistics_Marketing_Advisors%20-%20December%202019%20Folder/Doc/Lead-Generation-for-Logistics-Services.pdf)   ---   ### Related posts [Logistics Marketing has Become a Game of Hide-and-Seek – in Reverse](https://www.logisticsmarketing.com/blog/logistics-marketing-hide-and-seek-in-reverse) May 29, 2015   /   No Comments [Empathy is Key With Marketing Logistics Services](https://www.logisticsmarketing.com/blog/empathy-key-marketing-logistics-service) May 29, 2015   /   No Comments [How to Market Logistics Services: New Research Provides Direct Advice from Buyers](https://www.logisticsmarketing.com/blog/how-to-market-logistics-services) May 29, 2015   /   No Comments [Marketing During COVID-19: Time to Recalibrate?](https://www.logisticsmarketing.com/blog/marketing-during-covid-19-recalibrate) May 29, 2015   /   No Comments ### Recent Posts [![Logistics Marketing has Become a Game of Hide-and-Seek – in Reverse](https://www.logisticsmarketing.com/hubfs/logistics-hide-and-seek-crop.jpg) Logistics Marketing has Become a Game of Hide-and-Seek – in Reverse September 29, 2021](https://www.logisticsmarketing.com/blog/logistics-marketing-hide-and-seek-in-reverse) [![Empathy is Key With Marketing Logistics Services](https://www.logisticsmarketing.com/hubfs/marketing-empathy-rev.jpg) Empathy is Key With Marketing Logistics Services December 8, 2020](https://www.logisticsmarketing.com/blog/empathy-key-marketing-logistics-service) [![Which Content Gating Strategy is Right for Your Logistics Business?](https://www.logisticsmarketing.com/hubfs/content-gating-strategy-382421741-crop.jpg) Which Content Gating Strategy is Right for Your Logistics Business? 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