Strategic Development & Planning

Companies waste large segments of their 3PL marketing budgets communicating generic messages to a broad and undifferentiated target market. Logistics Marketing Advisors works with you to better define your unique value proposition and market niche, resulting in more focused messages targeted at prospects who offer the best fit for your business.  Our 3PL marketing planning services include:

• Market Research
  • Design, implementation and analysis of primary research with customers, prospects and company management
  • Identification and examination of available secondary research
• Executive Meeting Facilitation
  • Structure and coordination of planning workshops
• Company and Product Branding and Positioning
  • Analysis and recommendation of strategies to position your company to achieve market differentiation
  • Brand architecture development
  • Messaging
• 3PL Marketing Planning
  • Development of strategies and tactics designed to achieve sales and communications objectives
  • Budget spend and mix analysis

For large business strategy projects, we work with Advanced Solutions in Logistics (ASIL) -- a supply chain services consulting company.

Contact us to discuss your 3PL marketing strategy needs in more detail.