Approach

Our approach is both strategic and focused.

Strategy

What is your company’s value proposition? What companies and markets offer the best match for this value proposition? How is your company and service positioned to achieve clear differentiation from competing 3PLs?

Answers to these strategic questions provide an essential foundation for a successful marketing and sales program.

Logistics Marketing Advisors will work with you to answer these questions and define for your company a position within the logistics services market, with messaging that is simple, clear and powerful. Once this strategic platform is established, we recommend and execute the marketing and communications programs best suited to reinforce the value of your brand among those most likely to purchase your services.

Focus

We are a small, specialty agency with a clear focus.

• We focus on one industry, the logistics services industry, which allows us to maintain the industry knowledge and contacts required to help our clients succeed.
• We work with a small number of client partners at any one time, allowing us to gain an intimate understanding of the company and its challenges and to act as an extension of their business.
• Jim Bierfeldt is the chief strategist and primary implementer of programs, assuring focused, senior-level support. As needed, Jim leverages his extensive network of creative specialists to access services appropriate to your need and budget.